G-SHOCK, the legendary watch brand renowned for its uncompromising toughness and relentless innovation, introduces the Bold Camo series, a distinct new collection inspired by the enduring popularity of G-SHOCK’s iconic camouflage designs. Reimagining the brand’s original camouflage pattern with striking gold accents, the series brings a fresh, fashion-forward interpretation across some of G-SHOCK’s most iconic silhouettes while staying true to the brand’s signature toughness.
With the GA-2100CM series currently showcasing G-SHOCK’s camouflage aesthetic in its contemporary octagonal form, the Bold Camo series joins the lineup as a fashion-driven interpretation, blending utilitarian design cues with striking gold accents across G-SHOCK’s iconic silhouettes to offer a distinctive new expression of the brand’s celebrated camouflage DNA.
At the forefront of the newly introduced series is the GM-6900CMG-3, which elevates the Bold Camo concept with a premium stainless-steel bezel finished using multiple polishing techniques to accentuate the metal texture. The bezel is further enhanced with gold ion plating and precision laser etching that recreates G-SHOCK’s original camouflage pattern, resulting in a refined yet rugged aesthetic.
Complementing the premium model, the collection also includes fan-favourite designs such as the DW-6900CMG-3, DW-6900CF-1, GA-700CMG-3, GA-V01CMG-3A, and GA-700CF-1, extending the signature design language across a wide range of styles and price points. Across the lineup, the bezels and bands feature G-SHOCK’s original camouflage pattern with the brand’s signature ‘G’ mark subtly embedded into the design, while gold detailing on the dial creates a striking visual contrast inspired by contemporary street fashion.
Designed for consumers who embrace individuality, the Bold Camo series captures the essence of modern urban style by blending military-inspired camouflage with the unmistakable brilliance of gold. Whether it’s the premium metallic finish of the GM-6900CMG-3 or the rugged resin models, each watch delivers a bold balance of style, functionality, and everyday durability.
Remaining true to G-SHOCK’s DNA, every watch in the series is built with the brand’s renowned shock-resistant construction and 200-metre water resistance, making it suitable for everyday wear without compromise. The watches are equipped with practical functions including a 1/100-second stopwatch, countdown timer and Super Illuminator LED lighting. Select models additionally feature world time across 48 cities, hand shift functionality, multi-function or five daily alarms, flash alerts, bio-based resin components and sapphire crystal, while the GA-V01CMG-3A offers an impressive battery life of approximately 10 years.
With the introduction of the Bold Camo series, G-SHOCK continues to reinterpret one of its most distinctive design signatures, delivering a versatile collection that seamlessly combines standout aesthetics with the brand’s renowned durability and performance.
The Bold Camo series comprises the GM-6900CMG-3, DW-6900CMG-3, DW-6900CF-1, GA-700CMG-3, GA-V01CMG-3A, and GA-700CF-1 priced at INR 19,995, INR 9,795, INR 8,495, INR 11,995, INR 13,495 & INR 10,495 respectively. The collection is available at G-SHOCK and Casio India stores nationwide, and online at: https://www.casio.com/in/watches/gshock/product.GM-6900CMG-3/
https://www.casio.com/in/watches/gshock/product.DW-6900CMG-3/
https://www.casio.com/in/watches/gshock/product.DW-6900CF-1/
https://www.casio.com/in/watches/gshock/product.GA-700CMG-3A/
https://www.casio.com/in/watches/gshock/product.GA-V01CMG-3A/
https://www.casio.com/in/watches/gshock/product.GA-700CF-1A/
About G-SHOCK:
G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.
In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.
Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 150 million watches across 140 nations. Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.
Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.
