GLAM21, one of India’s leading pocket-friendly beauty brands, has completed 10 years of redefining accessible beauty. In celebration of the momentous occasion, the brand has also launched its anniversary campaign titled “10 & Trending” along with a special 10-day anniversary sale through the GLAM21 website on August 1 to 10, 2026, as a mark of thanks to the millions of customers whose faith and loyalty made this journey from being a startup to becoming a ₹100+ crore beauty brand.
In the past ten years, GLAM21 has provided its customers with trendy and high-quality beauty products at affordable prices, thereby making it one of the favorite brands amongst today’s consumers. Right now, GLAM21 also has a solid retail reach, with a presence in 25,000+ retail outlets. That’s backed by a wide dealer and distribution network, which supports nationwide availability, so customers can find the products more easily, wherever they are.
Further bolstering its omnichannel reach, GLAM21 provides a line-up of 150+ products and over 1,200 SKUs, which serve a wide range of beauty requirements across multiple categories. Shoppers can also browse and buy the products smoothly across top e-commerce and quick-commerce platforms like Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart, and Zepto.
With the “10 & Trending” campaign, GLAM21 is strengthening its hold on Gen Z consumers by bringing trend-forward makeup products that reflect the latest beauty vibes but still stay pocket-friendly. By combining innovation, affordability, and style, the brand keeps making today’s beauty easy to access for this fresh generation, without lowering the bar on quality.
Commenting on the milestone, Mr. Bikash Goyal, Co-Founder, GLAM21, said, “Completing ten years is a proud little milestone for everyone at GLAM21. What started as a vision to make quality beauty affordable for every Indian consumer has grown into a brand that people trust genuinely. This milestone is really for our customers, retail partners, distributors, and each individual who has been part of the journey. Now as we head into the next chapter, we stay focused on driving innovation, expanding our portfolio, and building trend-forward beauty solutions that actually click with today’s consumers, especially Gen Z, while still keeping quality beauty within reach at affordable prices.”
The “10 & Trending” campaign is more than just a milestone, as it’s also about a full decade of fresh ideas, budget-friendly choices, and staying in step with India’s beauty moods. It shows GLAM21’s intent to stay ahead of what’s coming in beauty while still being faithful to its pledge of offering high-quality, easily accessible makeup for every age group.
Going forward, GLAM21 plans to further expand its footprint across retail and digital spaces, grow its product basket, bring more attention to how it connects with Gen Z consumers, and achieve its target of becoming a ₹500 crore beauty brand in the next 2-3 years. This is meant to reinforce GLAM21’s spot among India’s fastest-growing beauty brands.
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