Hyderabad, 7th August 2026: As Hyderabad strengthens its position as one of India’s leading business destinations, Skorecard Marketing has officially launched with a mission to help organisations navigate growth through strategic communications, brand positioning, stakeholder engagement and market intelligence through an integrated approach that brings together diverse strategic capabilities to address evolving business needs.
The city’s transformation has been fuelled by the rapid expansion of Global Capability Centres (GCCs), alongside sustained growth in real estate, life sciences and allied industries. Together, these sectors have attracted global investments, generated employment and strengthened Hyderabad’s reputation as a centre for innovation and enterprise.
As businesses scale, they face challenges that extend beyond operations. Building credibility, communicating innovation, strengthening stakeholder relationships and establishing a distinct market position have become essential for long-term growth. Skorecard Marketing has been established to address these evolving needs by providing integrated communications and strategic advisory services to organisations operating in high-growth sectors.
Skorecard Marketing offers expertise in strategic communications, corporate reputation management, thought leadership, market positioning and growth advisory, helping businesses engage the audiences that matter most, including customers, investors, policymakers, partners and employees.
“Hyderabad’s economic growth is being shaped by a diverse set of industries that are transforming the city into a global business hub. As organisations grow, they need more than operational excellence – they need a clear market position, a strong reputation and meaningful stakeholder engagement. Our role is to help businesses communicate their vision with clarity and build lasting influence in their respective sectors,” said Anurag Kumar, Managing Partner, Skorecard Marketing.
Speaking on the launch, Murli Muktapuram, Managing Partner, Skorecard Marketing, said, “Today’s businesses require far more than visibility; they need trust, credibility and a compelling narrative that resonates with stakeholders. At Skorecard Marketing, we combine market intelligence with strategic communications to help organisations strengthen their reputation, establish thought leadership and create long-term business value. Our focus is to become a trusted growth partner for companies contributing to Hyderabad’s evolving economy.”
Ms. Mukta Kumar, Managing Partner, Skorecard Marketing, added “Today’s business leaders recognise that reputation is built through consistent, strategic communication. Hyderabad’s dynamic business landscape demands partners who understand both industry nuances and the evolving expectations of stakeholders. Skorecard brings together deep communications expertise with market insight to help organisations build influence, navigate change, and create lasting brand value”.
With Hyderabad continuing to attract investment across technology, life sciences, real estate and other emerging industries, Skorecard Marketing partners with organisations seeking to strengthen their market presence, build stakeholder confidence and support sustainable business growth.
About Skorecard Marketing
Skorecard Marketing is a strategic communications and growth advisory firm offering performance driven marketing, brand positioning, corporate reputation, stakeholder engagement and business growth solutions across high growth sectors. Founded by Anurag Kumar, Mukta Kumar and Murli Muktapuram, the firm brings together nearly 30 years of leadership experience each in strategic communications, marketing and business advisory. By combining market intelligence with integrated communications strategies, Skorecard Marketing helps organisations build credibility, strengthen stakeholder confidence, establish thought leadership and create sustainable long term business value.
