Mumbai 11 August 2026: ZEISS Vision Care India, part of the 180-year-old German pioneer of science in optics, has launched a first-of-its-kind outdoor campaign in Mumbai. Building on its global “Take Care of Your Vision and Visual Health” campaign, ZEISS has taken over Turner Road Junction in Bandra with a cluster of 8 interconnected billboards, celebrating its 180-year legacy in optics while encouraging Mumbaikars on the importance of regular eye examinations and proactive vision care.
Rohan Paul, Business Head – India and Neighboring Markets, Vision Care, ZEISS India, said, “At ZEISS, we believe good vision is essential to everyday life, yet regular eye care is often overlooked. India is a key market for us, and as a foundation-owned company, we are committed to advancing innovation while raising awareness. This campaign marks a bold step for ZEISS as we take our message directly to consumers for the first time through a large-scale outdoor activation. By bringing this conversation to one of Mumbai’s most iconic locations, we hope to inspire more people to prioritize regular eye examinations. This is just the beginning, and we are excited to build on this momentum with more initiatives that keep our customers and access to quality vision care at the center of everything we do.”
Conceptualized in-house, the campaign is strategically executed at one of Mumbai’s busiest intersections, enabling ZEISS to reach thousands of commuters every day with its message on the importance of vision care. The activation follows the brand’s Delhi Metro takeover launched earlier this July, further advancing its mission to encourage commuters to prioritize regular eye examinations and proactive eye care. The campaign was also featured in The Times of India, reinforcing eye health awareness amongst readers nationwide.
ZEISS remains committed to helping people see better at every stage of life through its range of vision care solutions. From children to working professionals and older adults, ZEISS develops solutions that support lifelong visual health. These are available through your nearest optician or at a ZEISS VISION CENTER.
About ZEISS Group:
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets.
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS’ technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.
With around 46,600 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
