Gurugram, August 12, 2026 — ControlZ, India’s leading premium renewed smartphone brand, today announced a patriotic Independence Day campaign aimed at accelerating a national shift “from new to renewed.” For a limited time, every ControlZ smartphone will come delivered in exclusive, limited-edition tricolour packaging, celebrating both the spirit of the nation and the freedom to own flagship technology smartly.
Under the central theme of delivering devices “wrapped in the colours of freedom,”* the campaign directly addresses the challenge of rising smartphone prices in the market today. By transforming pre-owned flagship devices into as-good-as-new smartphones through precision restoration, ControlZ enables consumers to upgrade to top-tier tech without breaking the bank, driving a conscious movement that results in less wastage.
“The world designs its finest devices. The world builds them. Now the world will look to India to renew them,” said Yug Bhatia, Founder & CEO of ControlZ. “This is a new industry in the making — one that creates skilled jobs, sparks homegrown innovation, and gives millions of devices another life instead of another landfill. At our Renew Hub, renewal is precision engineering, built to world-class standards. Not a second-hand story — a statement of what India can master. To New Life.”
Every device is renewed component by component at ControlZ’s Renew Hub in Gurugram — backed by a 100% battery health guarantee, 300+ quality checks, and an 18-month warranty. Same unboxing joy as new. A new engine of industry, jobs, and innovation — renewing the planet as much as the product.
About ControlZ
Founded by Yug Bhatia, ControlZ is revolutionising the smartphone industry through component-level renewal of pre-owned devices to deliver a truly “Like New” experience. Unlike typical refurbished models, ControlZ meticulously renews devices both cosmetically and functionally, extending their lifecycle and meaningfully reducing the environmental impact of new device manufacturing.
ControlZ’s state-of-the-art Renew Hub is one of India’s most advanced renewal lines, using AI, automation, and robotics to deliver OEM-grade quality at scale. With its strong focus on smart consumption and aspirational quality, ControlZ is setting new benchmarks for the global renewed smartphone industry.
