National, 17 August 2026: boAt, India’s No. 1 audio and wearables brand, announced the launch of its new PartyPal speaker series, an eight-model lineup designed to turn everyday gatherings into more immersive and interactive entertainment experiences. Comprising the PartyPal 650, PartyPal 600 Plus, PartyPal 500, PartyPal 390 Plus, PartyPal 230, PartyPal Boom, PartyPal Ultra and PartyPal Rumbl, the new PartyPal range combines powerful boAt Signature Sound, Karaoke ProTuner, DJ controls, dynamic RGB lighting and versatile connectivity for everything from house parties and karaoke nights to larger celebrations. The series will be available at prices ranging from ₹9,499 to ₹24,999.
As consumers increasingly turn homes and personal spaces into hubs for entertainment and social gatherings, expectations from party speakers are evolving beyond powerful sound. Karaoke, DJ effects, dynamic lighting and wireless connectivity are making entertainment more participative, allowing consumers to do more than simply listen to music. The new PartyPal series has been designed around this shift, bringing sound, performance and interactive features together in one entertainment platform.
Commenting on the launch, Gaurav Nayyar, CEO, boAt, said: “Music has always brought people together, and increasingly, consumers want products that make those shared moments more engaging and interactive. With the new PartyPal series, we are going beyond powerful sound to create a complete entertainment experience built around how India celebrates — from karaoke and house parties to larger gatherings. By combining boAt’s audio expertise with features that encourage participation and fun, we want to make great entertainment more accessible, spontaneous and memorable for everyone.”
With ProTuner On, Anybody Can Sing Along
Built around the campaign thought, “Anybody can Sing with ProTuner mics” the new PartyPal lineup introduces Karaoke ProTuner, a built-in auto-tuning feature that enhances vocals in real time, making karaoke more enjoyable and accessible regardless of singing ability. Combined with boAt Signature Sound, in-built DJ controls and immersive RGB lighting, the feature puts participation at the heart of the PartyPal experience.
Across the portfolio, users can experience boAt Signature Sound, immersive RGB lighting, multiple playback modes, support for wired and wireless microphones, guitar connectivity, Bluetooth streaming and extended battery life. The range has been designed to cater to different entertainment occasions, from intimate gatherings and karaoke sessions to larger indoor and outdoor celebrations.
PartyPal 650 Leads the Lineup
Leading the portfolio is the PartyPal 650, delivering 300W boAt Signature Sound for high-energy entertainment. Equipped with Karaoke ProTuner and dual UHF wireless microphones, it enhances vocals in real time for a more engaging karaoke experience.
The PartyPal 650 also features in-built DJ tracks and a dedicated Bass Drop Pad for live sound effects, while dynamic RGB LEDs synchronise with music to create an immersive party atmosphere. Through the boAt Hearables App, users can personalise sound profiles, lighting effects and speaker settings.
With built-in wheels for portability, up to five hours of playback, and support for Bluetooth v5.3, TWS Mode, AUX, USB, TF card, guitar and wired microphones, the PartyPal 650 brings together sound, karaoke, DJ features and connectivity in one entertainment system.
Pricing and Availability
The new PartyPal series will be available at prices ranging from ₹9,499 to ₹24,999, depending on the model. The PartyPal 650, PartyPal 600 Plus, PartyPal 500, PartyPal 390 Plus, PartyPal 230, PartyPal Boom, PartyPal Ultra and PartyPal Rumbl are available on the official boAt website, Amazon India, Flipkart and leading retail outlets nationwide.
About Imagine Marketing Limited
Imagine Marketing Limited, the owner of boAt, is one of India’s leading consumer technology companies and the country’s No. 1 player in the branded personal audio segment. Founded in 2015, boAt has grown into one of India’s most recognized lifestyle brands. Starting in personal audio, the company has expanded across wearables, charging solutions, audio-visual products and other lifestyle technology categories, reflecting its evolution into a broader consumer technology company.
Rooted in its Make in India commitment, boAt increasingly designs and manufactures its products in India, with 71% of total units produced locally in FY2025. Supported by boAt Labs, its in-house R&D centre with over 100 engineers, the company continues to drive innovation across categories. Guided by consumer-first design and disciplined execution, boAt returned to profitability in FY2025, marking a significant milestone in its evolution into a diversified consumer technology company built for long-term growth.
