18th August, Delhi, 2026: Born from sport and embraced by the streets, adidas Originals has long championed community, culture and self-expression. Ahead of its new Connaught Place store opening, adidas Originals celebrates the original or ‘OG’ establishments that have shaped the heart and culture of Delhi through a series of unexpected neighbourhood interventions. At its core, the experiential community engagement brings the Originals community into the heart of the neighbourhood, creating shared cultural moments that connect people, places and stories.
Rooted in the idea of legacy meeting legacy, adidas Originals is partnering with some of Connaught Place’s most iconic establishments, Nizam’s, Nirula’s, Gillu Florist, Mahatta & Co. and Radio & Gramophone House, each of which has played a part in shaping the neighbourhood’s culture and character over the years. For the takeover, familiar corners of Connaught Place have been given an unexpected Originals twist. Across the neighbourhood, visitors can discover special menus and co-branded details at Nizam’s and Nirula’s, an Originals-inspired bouquet at Gillu Florist, archival showcase of the neighbourhood at Mahatta & Co., and a music led takeover at Radio & Gramophone House.
Each intervention offers a new way to experience a familiar CP landmark, while celebrating the authenticity, individuality and cultural relevance that connect adidas Originals with the OGs of Connaught Place. These establishments that have stood the test of time while continuing to remain part of the city’s ever-evolving culture.
Rather than simply marking its arrival, adidas Originals is bringing its spirit of individuality and self-expression into the places that have long been part of the fabric of Delhi. Together, the neighbourhood becomes a canvas for art, food, music, culture and community, with unexpected Originals interventions transforming familiar CP landmarks into new experiences.
Because before adidas Originals becomes the newest neighbour on the block, it’s celebrating the Originals who were already here.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
