Gurugram, 18 August 2026: OSMO has appointed Megha Karani Gupta as Managing Partner, strengthening its leadership team as the agency expands its capabilities across strategy, creative, technology and data-led advertising.
With over 19 years of experience across India and the Middle East, Megha brings expertise spanning brand strategy, creative, digital transformation, content, business growth and emerging AI-led marketing ecosystems. In her new role, Megha will lead OSMO’s business growth, strengthen the agency’s strategic and creative capabilities, and build integrated solutions for brands navigating an increasingly technology-led marketing landscape.
We are thrilled to welcome Megha to OSMO at this transformative juncture, said Nipun Arora, Co-founder, OSMO, “We’ve always believed that the future of advertising will be built at the intersection of creativity, technology and real-world data. Megha understands that intersection well. Her experience, curiosity and understanding of how brands are evolving will be a great addition to OSMO as we look to push the boundaries of what an integrated OOH and technology-led agency can deliver.”
Megha has worked across diverse categories and markets, partnering with leading global and Indian brands including P&G, HP, Booking.com, Bajaj, Sun Pharma, Dell, Tata Steel, Coca Cola, GE Vernova and Amazon Prime.
Prior to joining OSMO, Megha was Senior Vice President at Monks India, where she led business and strategic mandates while driving the adoption of AI-first workflows across strategy, creative and production. Earlier, as Chief Strategy Officer and Chief Business Officer at Tribes, she led key business mandates and scaled the agency’s branded content practice. She has also held leadership roles at Leo Burnett, Gozoop, L&K Saatchi and Hakuhodo.
Expressing her enthusiasm for the role, Megha Karani Gupta, Managing Partner, OSMO, said, “I am excited to be part of OSMO’s next phase of growth. My focus will be on strengthening our strategic depth, building high-performing teams and creating solutions that are both creatively distinctive and commercially meaningful. As AI reshapes how brands think, create and scale, the opportunity is to use technology to make creativity more intelligent, relevant and effective.”
Megha has been recognised with several industry honours, including the LeadHerShip Visionary of the Year Award, Effie MENA’s Best Campaign of the Year, Digital Dragons Gold and Inkspell’s Most Innovative Content Award.
Megha’s appointment comes as OSMO continues to strengthen its leadership and build an integrated offering across OOH, technology, data and creative solutions, with a sharper focus on delivering measurable business impact for brands.
About OSMO:
OSMO is India’s fastest-growing full-service integrated Out-of-Home (OOH) advertising agency, delivering attention-led campaigns for brands across the country. At the core of its approach is LOC8, OSMO’s proprietary Attention Intelligence Platform, which brings together People, Places and Placements to identify where real consumer attention exists.
Powered by AI and computer vision, LOC8 analyses real-world environments through metrics such as cognitive visibility, dwell time, perceptual size and attention potential to determine the true impact of OOH media. By moving beyond traditional metrics, OSMO enables brands to create campaigns that not only stand out but also move people on the move to take action.
With a strong emphasis on transparency and accountability, OSMO ensures every campaign is backed by measurable insights helping marketers make more confident and informed decisions.
