National, 27 August 2026: This Onam, Britannia 50-50 Cheeze Dipped, along with Chef Pillai, is celebrating the signature spirit of contrast of a traditional Sadya with its unique proposition of 50% crunchy & 50% melty. Crafted with 22 baked layers that create a structured crunch and enrobed with cheese, Britannia 5050 Cheeze Dipped delivers contrast through texture. By bringing crunch and melt together in a single, defined bite, it offers a complete and satisfying snack on its own.
Britannia 50-50 Cheeze Dipped Onam Celebration
From the crunch of papadam and banana chips to the soft indulgence of payasam, the Sadhya celebrates how distinct flavours and textures can come together beautifully, and the multisensorial textures further elevate the holistic experience. Britannia 5050 Cheeze Dipped brings together a crunchy biscuit with a smooth, melty cheese dipped experience, similar to the contrasting elements that make a Sadya so special.
Bringing this thought to life, popular chef and content creator Chef Pillai joins Britannia 50-50 Cheeze Dipped this Onam to explore the familiar contrasts that define a Sadya. Through a playful culinary lens, the collaboration spotlights the diverse elements on a traditional banana leaf and how, when crunchy and melty elements meet, they heighten the experience, just like Britannia 50-50 Cheeze Dipped’s own combination of crunch and melt.
Speaking about the initiative, Puneet Das, Chief Marketing Officer, Britannia, said, “For us, the most interesting cultural conversations happen when a brand finds a genuine connection between what it stands for and what people are celebrating. With Britannia 5050 Cheeze Dipped, that connection comes through the joy of contrasting textures—50% crunchy and 50% melty. The Onam Sadya is a beautiful expression of this same idea, bringing together an array of textures to create one memorable experience. This Onam, we wanted to bring that insight to life in a way that feels culturally relevant, contemporary and unmistakably 5050.”
Chef Suresh Pillai, Indian-born British chef and restaurateur, said, “Kerala’s food culture has always celebrated the magic of contrasts. In a Sadya, every texture has a role to play — from the crunch of pappadam and banana chips to the softness, creaminess and richness of the curries & payasam. It’s this interplay that makes every bite more exciting. That same thought is what drew me to 5050 Cheeze Dipped for Onam. With its 50% crunchy and 50% melty experience, it brings a playful, contemporary take on the idea that contrasting textures can make food more interesting.”
About Britannia Industries
Britannia is a 100+ year-old company and a market leader in the bakery category in India, with an annual revenue of over Rs 173 billion. The company’s focus categories include Bakery and Dairy, with trusted and iconic brands such as Good Day, Marie Gold, Bourbon, Little Hearts, Milk Bikis, 50-50, Pure Magic, and NutriChoice, along with other key brands such as Toastea, Treat Croissant, and Britannia The Laughing Cow Cheeze. Britannia products are available in over 80 countries, and the company manufactures its products in nearly 100 factories, directly reaching more than 30 lakh outlets, reaching over 150 million households in the country. The company’s vision is to be a responsible global total foods company and to delight consumers with delicious and wholesome snacks and beverages throughout the day.
