National, August 27, 2026: IndusInd General Insurance Company Ltd (formerly known as Reliance General Insurance Company Ltd) has launched its Raksha Bandhan campaign, celebrating the reassurance that comes from knowing someone will always be there when it matters most.
Rooted in the spirit of the festival, the campaign draws a parallel between the support we receive from loved ones and the support that helps us navigate life’s unexpected moments, reinforcing IndusInd General Insurance’s commitment to being there for customers when they need it most.
Watch the film here: This Raksha Bandhan, Celebrate the Bond of Protection | IndusInd General Insurance
The campaign film follows a sister on her way home to celebrate Raksha Bandhan with her brother. As he waits eagerly with the rakhi thali and gifts prepared, an unexpected vehicle breakdown leaves her stranded and at risk of missing a moment she has been looking forward to.
Determined not to miss the occasion, she turns to the 24×7 Roadside Assistance feature available on the IndusInd Insurance App and quickly raises a request for assistance. Assistance arrives promptly, enabling her to continue her journey and reach home in time for the celebration.
Through the campaign, IndusInd General Insurance highlights how timely assistance helps people stay connected to the moments and relationships that matter most, underscoring the role of insurance as a source of support during life’s unexpected disruptions.
The campaign reflects IndusInd General Insurance’s commitment to enabling customers to move forward with confidence by providing dependable support when it is needed most.
The campaign also highlights the company’s 24×7 Roadside Assistance feature, accessible through the IndusInd Insurance App, which enables customers to seek assistance during unforeseen vehicle-related emergencies and continue their journeys with minimal disruption.
Commenting on the campaign, Anish Behl, Deputy CEO at IndusInd General Insurance, said: “ Raksha Bandhan is rooted in trust, care and the promise of standing by one another through every phase of life. At IndusInd General Insurance, we believe insurance goes beyond protection. It is about providing timely support that helps people stay connected to what matters most. Through our 24×7 Roadside Assistance feature and other customer-centric solutions, we strive to ensure that unexpected setbacks do not come in the way of life’s important moments.”
The campaign was brought to life using AI-assisted production, enabling the creation of a visually engaging festive narrative while retaining the warmth and authenticity at the heart of the story.
The film concludes with the message, “Rishte wahi khaas hote hain, jo har mushkil safar ko aasaan bana dete hain,” reinforcing the idea that meaningful relationships and dependable support can make every journey easier, especially when the unexpected occurs.
About IndusInd General Insurance’s Company Ltd
About IndusInd General Insurance Company Ltd: IndusInd General Insurance Company Ltd (formerly known as Reliance General Insurance Company Ltd), now part of the IIHL (IndusInd International Holdings Limited) Group, is one of India’s leading general insurance companies. The Company offers a well-rounded and comprehensive bouquet of products, including Motor Insurance, Health Insurance, Travel Insurance, and Home Insurance. It provides customized solutions to meet the protection needs of each customer. IndusInd General Insurance Company Ltd has a robust network of more than 1,00,000+ intermediaries and 128 branches across India, catering to retail, corporate, and SME clients.
