NEW DELHI, India – August 27, 2026 – Google Cloud and Imagine Marketing, the parent company of one of India’s No. 1 audio and wearables brand boAt, are teaming up to bring AI first features built with Google Gemini to their next-generation ‘Crest AI’ lineup of smart audio devices.
Crest AI is boAt’s AI-powered platform for next-generation audio devices, built with Google Gemini to deliver voice-driven, conversational and personalized experiences. The Crest AI platform pushes AI innovation and everyday utility to the next level by fusing state of the art technology with highly responsive AI. Designed to redefine how consumers interact with their devices, the integration of Gemini Live will enable hyper-personalized, voice-driven experiences. Users will be able to engage in natural, flowing conversations with their Crest AI-powered devices, bridging the gap between traditional hardware and ambient AI computing.
This collaboration aims to democratize access to premium AI features for millions of users across India’s diverse dialects. By utilizing Google Cloud’s robust infrastructure and the multimodal capabilities of Gemini Live on Gemini Enterprise Agent Platform, boAt’s Crest AI devices will act as intelligent companions capable of understanding regional nuances, context, and complex queries in real-time.
“Our mission at boAt has always been to build something bold and impactful, making cutting-edge technology accessible to everyone. By integrating Google’s Gemini into our Crest AI devices, we are taking a massive leap forward. We are moving beyond basic voice assistants to create intelligent, conversational agents for general voice queries, device control, music playback, productivity, language translation and FAQ support. Partnering with Google Cloud allows us to scale this vision and redefine the future of ambient computing in India and beyond,” said Gaurav Nayyar, CEO of boAt.
Crest AI devices will also be integrated with Google Workspace, transforming boAt audio devices into hands-free productivity companions that enable users to manage their Gmail, Google Tasks and Google Calendar through voice. Crest Translate enables real-time, two-way translation to help users communicate across languages, while Crest Ask brings conversational intelligence to everyday listening, enabling natural interactions that understand context and help users learn, ideate, ask questions or simply chat. Through the integration with Gmail and Google Calendar, for example, a user can say, “Help me respond to that email,” or “Schedule a meeting for me.”
Sashi Sreedharan, Managing Director, Google Cloud India said, “boAt is one of India’s foremost wearable brands, and their push to bring cutting-edge AI to consumers is exactly the kind of innovation we want to support. Voice and vernacular are the next frontier for AI in India, and Gemini Live helps make that possible. With Google Cloud’s infrastructure underpinning them, boAt can scale this to millions of users across India.”
About Imagine Marketing Limited
Imagine Marketing Limited, the owner of boAt, is one of India’s leading consumer technology companies and the country’s No. 1 player in the branded personal audio segment. Founded in 2015, boAt has grown into one of India’s most recognized lifestyle brands. Starting in personal audio, the company has expanded across wearables, charging solutions, audio-visual products and other lifestyle technology categories, reflecting its evolution into a broader consumer technology company. Rooted in its Make in India commitment, boAt increasingly designs and manufactures its products in India, with 71% of total units produced locally in FY2025. Supported by boAt Labs, its in-house R&D centre with over 100 engineers, the company continues to drive innovation across categories. Guided by consumer-first design and disciplined execution, boAt returned to profitability in FY2025, marking a significant milestone in its evolution into a diversified consumer technology company built for long-term growth.
About Google Cloud
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
