New Delhi, 27th August 2026: Nykaa, India’s leading beauty and lifestyle company, unveiled its largest store in the country, a 5,500 sq. ft. Nykaa Luxe destination at Ambience Mall, Vasant Kunj, New Delhi. Designed as an immersive “beauty playground”, the new store brings together a curated luxury assortment, elevated experiences and beauty expertise, marking a significant step in Nykaa’s continued investment in premium beauty retail.
India’s beauty and personal care market is entering a period of significant expansion. According to Redseer, India’s BPC market was valued at approximately USD 23 billion in FY25 and could reach USD 40 billion by 2030. As the category grows, the Indian beauty consumer is also becoming more informed and discerning, with discovery increasingly spanning premium and prestige products across makeup, skincare, haircare, fragrance and wellness. Nykaa has been at the forefront of this evolution, playing an instrumental role in shaping India’s premium beauty landscape through its expansive assortment, global brand partnerships, differentiated retail formats and experiences that bring beauty discovery to life.
The store is designed as a fluid, modern luxury environment that encourages discovery and experimentation. At the heart of the store are 10+ dedicated shop-in-shops from leading luxury and prestige brands, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme. These dedicated spaces offer brands the opportunity to create distinct expressions within the larger Nykaa Luxe environment, bringing global beauty experiences closer to the consumer.
The store further brings Nykaa’s beauty expertise to the physical retail experience through a suite of experiential touchpoints. The Beauty Studio offers makeovers and skin consultations led by expert beauty advisors, while Consultation Hubs enable guided product discovery and hands-on experimentation. Personalised services including gifting and engraving add another layer to the experience, while a dedicated Fragrance Finder helps consumers navigate the fragrance category and discover scents suited to their preferences.
The assortment spans multiple dimensions of premium beauty, reflecting the increasingly diverse ways in which consumers discover and engage with the category. The makeup edit features sought-after brands including Rare Beauty, Huda Beauty, Kylie Cosmetics, Benefit Cosmetics, Anastasia Beverly Hills, e.l.f. Cosmetics, NARS, Urban Decay, Milk Makeup, NYX Professional Makeup, Bobbi Brown and Too Faced.
The store also brings together an expansive Korean and Japanese beauty edit featuring Laneige, SK-II, Sulwhasoo, Anua, Celimax, Numbuzin, Tonymoly, Beauty of Joseon, The Face Shop, Biodance and Innisfree. The derma-focused assortment includes La Roche-Posay, CeraVe, Eucerin, ISDIN and Aestura, alongside global skincare names such as Dermalogica, Murad, Pixi, The Ordinary, Clarins, Shiseido and Kama Ayurveda. The hair and styling edit features Kérastase, Redken, L’Oréal Professionnel, Olaplex, Dyson, Good Hair Day, indē wild, OUAI and Aveda, while the fragrance offering includes Tom Ford, Jo Malone London, Carolina Herrera, Paco Rabanne, Bvlgari, Prada, Versace, Armani, Jean Paul Gaultier, Maison Margiela and Sol de Janeiro.
The new Nykaa Luxe store opening builds on a broader expansion of Nykaa’s luxury retail footprint in India. Earlier this year, the company opened Charlotte Tilbury’s first flagship Beauty Wonderland in India at Nexus Select Citywalk, followed by a second Charlotte Tilbury boutique at Mall of India, Noida. Both stores were built and operated end-to-end by Nykaa, spanning retail operations, staffing, merchandising, supply chain and brand management. Together with the new Nykaa Luxe destination, these investments demonstrate Nykaa’s continued focus on creating differentiated luxury beauty experiences while strengthening its presence in one of India’s key premium consumption markets.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said: “The opportunity in premium beauty is not simply about offering more products; it is about creating a more sophisticated beauty ecosystem around the consumer. As discovery becomes increasingly digital, physical retail has an opportunity to become more experiential, more expert-led and more personal. Our role is to make premium beauty not just more accessible, but also more discoverable and easier to navigate for the Indian consumer. Delhi has been an important market in this evolution, which is why we have continued to invest in differentiated luxury formats here. With our new Nykaa Luxe store at Ambience Mall, Vasant Kunj, we are bringing together the breadth of our assortment, our partnerships with leading global brands and the expertise of our teams to create a destination that reflects where beauty in India is headed. We are grateful to our brand partners and the Ambience Group for partnering with us in bringing this vision to life.”
The Nykaa Luxe store is now open at Ambience Mall, Vasant Kunj, New Delhi.
ABOUT NYKAA:
Nykaa’s vision is to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’.
Over the years, Nykaa has steadily captured the hearts of consumers, serving over 60 million customers (as of 30 June 2026) through its online platforms and 324 offline beauty destinations (as of 30 June 2026), while building loyal communities through engaging and educative content.
House of Nykaa – Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumes, Earth Rhythm alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a
flawless shopping experience. Trusted by renowned global names like Rare Beauty, K18, JudyDoll, Chanel Fragrance and Beauty, SK-II, Nike, H&M, Charlotte Tilbury, Elf Cosmetics, Urban Decay, Birkenstock, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honours such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.
