Mumbai, Date – The EPIC Company (formerly IN10 Media Network) today announced the acquihire of the GenAI-native storytelling studio, The Dosa Studios. The strategic move accelerates EPIC Company’s push into its growing GenAI-Universe, with Dosa Studios’ co-founders Anwar Khan and Annanyaa Nautiyal, along with their key GenAI artists, joining to spearhead EPIC AI Lab – a co-creation space designed to merge human imagination with intelligent tools.
Anwar and Annanyaa built their reputation at the intersection of design, storytelling, and machine intelligence – pairing strong creative direction with technical execution to develop generative workflows and GenAI-assisted production. Bringing them and their team into EPIC AI Lab accelerates the company’s push across all GenAI storytelling formats, adding scale and speed to EPIC’s own content slate and its ambition to build a cutting-edge GenAI universe.
As part of the transition, the Dosa Studios founders take on expanded roles within the organisation:
- Annanyaa joins as Executive Vice President – Business Development, EPIC AI Lab
- Anwar joins as Executive Vice President – GenAI Operations, EPIC AI Lab
Aditya Pittie, Managing Director, The EPIC Company, said, “When we looked at the incredible work Anwar and Annanyaa were doing, it was immediately clear that they were the right leaders to head our GenAI vertical. Bringing them and their team on board marks a pivotal moment in pushing the boundaries of modern media. By integrating their generative workflows into our content ecosystem, we are accelerating our vision for EPIC AI Lab.”
Annanyaa Nautiyal, Executive Vice President – Business Development, EPIC AI Lab, said, “Joining The EPIC Company opens extraordinary possibilities. We built our foundation on fusing design, technology, and narrative. Under the EPIC AI Lab umbrella, we now have the scale, reach, and strategic backing to turn that into high-impact commercial opportunities.”
Anwar Khan, Executive Vice President – GenAI Operations, EPIC AI Lab, said, “Generative AI is a new medium for creative cognition. Joining EPIC lets our team go aggressive on GenAI operations, deploying advanced pipelines to build immersive content universes at unprecedented speed.”
About The EPIC Company
The EPIC Company (formerly IN10 Media Network) is the parent entity to a diverse range of media and entertainment businesses. With deep roots in India’s creative community and a longstanding commitment to premium storytelling, the company’s ecosystem spans the entire content lifecycle from creation to distribution. Led by entrepreneur Aditya Pittie, The EPIC Company is driven by a vision to build world-class brands that combine creative excellence with technological innovation.
About EPIC AI Lab
The EPIC AI Lab is a dedicated co-creation space designed to merge human imagination with intelligent tools. Under this initiative features a one of its kind innovations: The EPIC Co-Director An AI-enabled creative companion that supports the entire content lifecycle from ideation, scripting, and world-building to post-production with audience insights.
