Gurgaon, September 7,2026: Huella, Asia’s first creative AdTech & Media Intelligence company that brings together creativity, media, technology and intelligence to create more valuable audience interactions and measurable business outcomes, has announced the appointment of industry veteran Kartik Mehta as Mentor to support the company’s expansion vision in Asia.
Kartik’s appointment comes on the back of Huella setting-up a new base in Singapore as it accelerates its regional growth strategy. Kartik has been brought on board to guide the company’s market expansion roadmap, strengthen strategic partnerships, and support the next phase of business growth across key markets of across key markets of Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines.
Founded with the vision of making advertising more valuable for brands and audiences, Huella operates at the intersection of creativity, media, technology and intelligence. Through its portfolio spanning Connected TV, creative technology, immersive brand experiences and programmatic media, the company helps brands create, activate, optimise and measure advertising experiences across digital environments. As the company continues to scale across Asia, the appointment reflects an important milestone in Huella’s international growth journey and underscores its commitment to complementing product innovation with experienced strategic leadership.
Kartik currently serves as Chief Business Officer & Head of Asia at a leading global adtech company, where he leads strategic business growth across the region. With over two decades of experience spanning media technology, digital advertising and commercial transformation, he has built a distinguished track record of scaling high-growth businesses, driving operational excellence and leading strategic expansion across international markets.
Prior to his current role, Kartik served as Chief Revenue Officer and Chief Operating Officer at Silverpush, where he played a key role in expanding the company’s footprint across 15 international markets while delivering sustained double-digit EBITDA profitability. Throughout his career, he has built and led high-performing multicultural teams, navigated complex market environments and forged strategic partnerships that have accelerated business growth. He is also an active contributor to IAB SEA+India, championing conversations around digital ethics, responsible innovation and commercial accountability within the advertising industry.
Commenting on the appointment, Prrincey Roy, Co-Founder & CEO, Huella, said, ” Asia is a strategic growth market for Huella, and Kartik’s experience in building and scaling adtech businesses across the region makes him an ideal mentor for this journey. As a mentor, his commercial insight and leadership will play an important role as we expand our presence and continue building innovative solutions for brands and publishers.”
Speaking on his association with Huella, Kartik Mehta said, “Huella is building differentiated solutions at the intersection of AI, Connected TV and creative intelligence. I’m excited to work as a mentor with the leadership team as they expand into Asia and build technology that creates meaningful value for brands, publishers and the broader advertising ecosystem.”
As the advertising landscape continues to evolve, Huella remains focused on making advertising more valuable by connecting creativity, media, technology and intelligence across the campaign lifecycle. As the company expands across high-growth markets, it will continue to build stronger advertising experiences, smarter media capabilities, and more actionable intelligence for brands and publishers. Kartik’s appointment reinforces the company’s commitment to expanding across high-growth markets while building a future-ready organisation backed by experienced leadership and a long-term vision for innovation.
About Huella Services:
Huella Services is a leading name in India’s digital advertising landscape, known for its unique ability to blend cutting-edge technology with creative ingenuity. By crafting campaigns that inspire and deliver measurable results, Huella transforms traditional advertising into immersive and impactful experiences. With flagship platforms like Newsroom AI and NEXad, Huella empowers brands to engage their audiences in meaningful ways while driving exceptional performance. Its expertise also extends to transaction-based platforms, offering scalable solutions that unlock growth and maximize revenue potential. Founded in 2021 Huella has quickly become synonymous with innovation, creativity, and value. By seamlessly integrating strategy, technology, and storytelling, the company delivers solutions that meet the ever-evolving needs of the digital ecosystem. Huella Services is committed to helping brands achieve their goals through groundbreaking strategies, making it a trusted partner for digital excellence.
