India, 7th September, Off-White™: Following the successful debut of its first flagship store in Bengaluru, celebrity-favourite luxury streetwear brand Off-White™ has further expanded its presence in India with the opening of its second store at DLF Promenade, New Delhi. The new store marks another significant milestone in the brand’s growing presence in the country, bringing its globally celebrated vision of contemporary luxury closer to the capital’s fashion-forward audience.
With a distinct creative language that resonates across fashion, music, art, and sport, Off-White™ has established itself as one of the defining voices in contemporary luxury, embraced by artists, athletes, musicians, and cultural tastemakers across the world. Founded by visionary designer Virgil Abloh, Off-White™ has consistently blurred the lines between fashion, architecture, music, and art, building a global community rooted in youth culture and creative dialogue. With its continued expansion in India, the brand brings not just collections but a mindset that challenges conventions and celebrates individuality.
From statement apparel to accessories, Off-White™ presents a curated universe defined by its signature codes, industrial motifs, conceptual graphics, and a design philosophy at the intersection of irony and innovation. The Delhi flagship offers men’s and women’s ready-to-wear, bags, footwear, and a selection of lifestyle pieces, bringing its globally sought-after collections closer to the city’s style-conscious community, where every piece becomes part of a larger narrative of storytelling through fashion.
The opening of its second store in India marks another significant milestone in Off-White™’s continued expansion in the country, reinforcing the brand’s long-term commitment to the Indian luxury market. As it strengthens its retail presence, Off-White™ continues to bring its globally acclaimed collections and distinctive creative universe to a growing community of consumers, further shaping the evolving conversation around contemporary luxury in India.
Store Address: Off-White™ operated by Brand Concepts Ltd., Ground Floor, DLF Promenade, Nelson Mandela Road, Vasant Kunj, New Delhi – 110070
For more information:
Off-WhiteTM & Brand Concepts Limited
Website: https://www.off—white.in/
Website: https://www.brandconcepts.in/
Instagram: https://www.instagram.com/off__white__india
LinkedIn: https://www.linkedin.com/company/brand-concepts-ltd/
About Brand Concepts Ltd.:
Brand Concepts Ltd. is one of India’s leading omnichannel retail companies, specialising in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products. The company manages a diverse portfolio of globally recognised licensed brands, including Tommy Hilfiger Travel Gear, Juicy Couture, Superdry, United Colors of Benetton, Aeropostale, and Off-White™, alongside its own proprietary labels. With a strong presence across exclusive brand stores, leading department stores, large-format retail, and major e-commerce platforms, Brand Concepts Ltd. continues to strengthen its position as a leading player in India’s premium fashion and lifestyle retail industry.
About Off-WhiteTM c/o Virgil Abloh™:
Off-White™ c/o Virgil Abloh™ Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal men’s and women’s clothing collections, objects, furniture, and publications articulate a current cultural vision. Collections are embedded in a recurrent backstory, with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy, the label harnesses the country’s history and craftsmanship, yet offers a global perspective on design and trends. With a clear vision of splicing the reality of how clothes are worn with the artistic expression of high fashion, creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.
About Bluestar Alliance, LLC:
Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognised for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™ and more, each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands worldwide.
About Sparsh India Couture Private Limited
Sparsh India Couture Private Limited is a leading luxury retail and distribution company committed to bringing some of the world’s most prestigious fashion brands to the Indian market. Its distinguished portfolio includes Little Tags Luxury, India’s premier destination for luxury kidswear and accessories, offering an expertly curated selection of over 50 internationally renowned children’s brands. The company also represents Judith Leiber Couture India, the iconic American luxury accessories house celebrated for its crystal-embellished minaudières and exceptional craftsmanship, with its exclusive boutique at The Chanakya, New Delhi. Further strengthening its luxury portfolio, Sparsh India Couture Private Limited will soon introduce Elie Saab’s boutique store.
