New Delhi, September 07, 2026: FICCI CASCADE has launched the “All India Creator Awards 2026”, a first-of-its-kind national initiative inviting creators across India to harness the power of original storytelling and filmmaking to raise awareness about the far-reaching consequences of smuggling and counterfeiting.
The initiative is being launched as part of MASCRADE 2026 – Movement Against Smuggled and Counterfeit Trade, scheduled for September 17–18, 2026 at Bharat Mandapam, New Delhi. For the first time, FICCI CASCADE is opening its platform to India’s vibrant creator community, encouraging them to use their creativity to inform, engage and inspire audiences on an issue that impacts consumers, businesses, employment, public revenues and the wider economy.
The competition invites creators to submit an original vertical film of 60–90 seconds. Entries can be submitted in Hindi, English, Hinglish or any regional language, enabling creators to communicate in the language that resonates most naturally with their audiences. Each creator can submit a maximum of two entries, with each entry based on a different theme.
The six themes for the competition are: The Future We Risk; Job Losses Behind Illicit Trade; Building Viksit Bharat; Every Choice Counts; The Hidden Cost of Illicit Trade; and Building Awareness, Combating Illicit Trade.
Entries will be evaluated through a 100-point framework, with emphasis on both creative quality and meaningful communication. The assessment will cover Impact & Clarity of Message (20 points), Storytelling & Craft (25 points), Factual Accuracy (20 points), Originality (10 points), and Organic Engagement (25 points). All submissions must be original, factually supported and informative, with a focus on responsible and impactful storytelling rather than sensationalism.
The winning creators will receive creator kits worth approximately ₹1.2 lakh for the First Prize, ₹80,000 for the Second Prize and ₹50,000 for the Third Prize. The winners will be felicitated and awarded at MASCRADE 2026, scheduled for September 17–18, 2026 at Bharat Mandapam, New Delhi. In addition, 10 selected reels will be featured on FICCI CASCADE’s official channels, providing creators with an opportunity to showcase their work to a wider national audience.
FICCI CASCADE has been working for over a decade with government ministries, enforcement agencies, customs authorities, border forces, legal experts, consumer organisations and youth to strengthen awareness and action against smuggling and counterfeiting. The “All India Creator Awards 2026” marks a new dimension to these efforts by bringing the power and reach of India’s creator ecosystem into the movement against illicit trade.
The last date for submission is September 9, 2026.
Through this initiative, FICCI CASCADE seeks to transform awareness into engagement and creativity into a movement—giving India’s creators a platform to tell stories that matter and inspire audiences to recognise that every choice can make a difference.
