Fashion Entrepreneur Fund (FEF) has announced the launch of Miss Entrepreneur India (MEI), India’s first business reality show bringing together former beauty pageant winners and finalists to compete on the strength of their leadership, business acumen and decision-making skills.
Marking the launch of FEF Studios’ first original IP on its YouTube platform, Gadbad TV, the series brings together 16 former pageant contestants from across India for an intense 72-hour business bootcamp. Through live pitches, leadership challenges, crisis simulations, team tasks and real-world business scenarios, contestants will be tested on strategy, resilience, execution and their ability to lead under pressure.
Moving beyond conventional pageantry, Miss Entrepreneur India explores how the meaning of the modern crown is evolving, from beauty and visibility to ambition, leadership, entrepreneurship and impact. The contestants compete for the inaugural MEI title, along with mentorship, industry exposure and access to the wider FEF ecosystem.
“As we launch our first original IP on Gadbad TV, we wanted a show that captures where India is headed,” said Sanjay Nigam, Founder, Fashion Entrepreneur Fund. “Miss Entrepreneur India takes women from the pageant world and places them in an environment where their leadership, judgment, resilience and ability to create value are put to the test. The modern crown is not just about appearance; it is about what you can build, lead and achieve.”
Hosted by Shaine Soni and Daisy Khound, the series brings together the energy of reality entertainment with the challenges of entrepreneurship and leadership.
Ms. Manju Yagnik, Vice Chairperson, Nahar Group and Director, Fashion Entrepreneur Fund, said, “Miss Entrepreneur India is a refreshing take on what a pageant can represent. Beauty is just one part of a woman’s identity; her ambition, ideas, resilience and ability to create something of her own are equally powerful. This show gives these women an opportunity to step beyond the conventional pageant space and challenge themselves as entrepreneurs.”
The first season is powered by Mario, in association with Nahar Builders, with Golubhai Badalia as Jewellery Partner, Lakmé Academy powered by Aptech as Hair & Make-Up Partner, Vega as Styling Partner, Cool Lip Music as Music Partner and Nahar’s Nectar Field as Hospitality Partner.
FEF Miss Entrepreneur India Season 1 premieres on Gadbad TV on YouTube on September 11, 2026.
Miss Entrepreneur India marks the beginning of FEF’s larger original content and IP strategy for Gadbad TV, with a focus on digital-first formats at the intersection of ambition, culture, entertainment and entrepreneurship.
