India, September 2026: In an industry where talent is at the heart of the business, building the right workplace has become as important as building the right teams. For Concept Public Relations India Limited (Concept PR), part of the Concept Group, India’s largest independent integrated communication group, this focus has been central to building a workplace where people are encouraged to take ownership, challenge conventional thinking and grow. This approach has now earned the agency the Silver Award for Best Place of Work at the BW People HR Excellence Awards – 11th Edition.
The recognition comes following a competitive evaluation process that witnessed more than 150 nominations, with 127 organisations shortlisted across various categories. Concept PR was recognised for its approach to creating a workplace that combines high standards of performance with opportunities for learning, collaboration, ownership and individual growth.
Over the years, Concept PR has focused on creating an environment that enables its people to take ownership, challenge conventional thinking and contribute meaningfully to the organisation’s growth. The recognition reflects the firm’s continued evolution of its talent practices in line with the changing expectations of the modern workforce and the dynamic nature of the communications industry.
Ashish Jalan, Manging Director, Concept PR India Ltd, said, “For us, building a strong workplace has always been about creating an environment where people feel trusted to take ownership, speak their mind and grow. We want our teams to have that freedom, while giving them the support and opportunities to learn, take on new challenges and grow with the organisation. This recognition is particularly meaningful because it reflects the culture our people have built together and our belief that when people have the right environment to thrive, they can do their best work.”
Smita Pednekar, Senior Vice President, Concept PR India Ltd, added, “The most resilient organisations are those that understand talent not as a resource to be managed, but as an institutional capability to be continually strengthened. At Concept PR, we have sought to create an ecosystem where high standards are matched by trust, ownership and the freedom to challenge convention. For us, a strong employee proposition is ultimately about creating the conditions in which people can do their best work, build enduring careers and, in turn, raise the organisation’s ambition.”
The award also highlights Concept PR’s belief that a strong workplace culture is integral to delivering sustained value to clients. By investing in people, encouraging collaboration and creating opportunities for professional development, the organisation continues to strengthen its talent practices while fostering a culture of performance and innovation.
About Concept PR
Concept PR (https://www.conceptpr.com/) is part of the Concept Group, India’s largest independent integrated communication group. Founded in 1993, the agency made its mark with a deep understanding of the capital markets and financial communications. In the last three decades, combined with India’s robust growth story, Concept PR established a strong focus on 12 priority sectors ranging across BFSI, healthcare, technology, real estate, entertainment among others, working with some of the largest corporates, PSUs and governments. Headquartered in Mumbai, with a team strength of about 300 professionals across 12 cities, the multi award winning agency has carved a special niche with clients through its domain expertise, flawless execution coupled with a digital-first approach. Concept PR is also part of the international network of PR agencies, IPRN.
