Hyderabad, September 9, 2026: F&B entrepreneurs Rohith Vasireddy and Gopichand Cherukuri have launched Anaganaga – Telugu Culinary Tales, a 200-cover premium Telugu speciality restaurant in Hyderabad. The launch marks their entry into the premium regional-cuisine restaurant segment, with plans to open three more Anaganaga restaurants across key cities in the coming financial year.
Anaganaga is part of the Onamaalu initiative, founded by Rohith Vasireddy, Gopichand Cherukuri and their partners Vinay Reddy, G Krishna Chaitanya, GVS Sudheer and S Anil, with a larger vision of preserving and celebrating Telugu culinary heritage while creating new expressions of its food, stories and culture.
The founders and their partners bring experience in building and scaling F&B businesses. Their existing ventures include Bengaluru-based Indian Craft Brewery, alongside other hospitality interests that together represent an F&B portfolio with an annual turnover of approximately ₹250 crore.
“We see an opportunity to build Anaganaga as a premium restaurant brand offering Telugu cuisine that retains its regional depth while being relevant to consumers beyond its traditional markets. We plan to widen Anaganaga’s footprint through both partnership and franchise models. Agreements for Visakhapatnam and Bengaluru are currently in the final stages,” says Rohith Vasireddy.
The longer-term vision is to take Anaganaga to wider Indian and eventually international audiences while retaining the regional identities, culinary research and cultural foundations on which the brand has been built.
“The idea for Anaganaga has been with us for nearly a decade. Over the last three years, we have shaped that idea through research, travel, conversations and a deeper exploration of Telugu culinary traditions. What we have built brings together the food, stories and culture that have shaped our lives, presented in a way that feels fresh and relevant today,” says Gopichand Cherukuri.
ABOUT ANAGANAGA – TELUGU CULINARY TALES
Located on Road No. 45, Jubilee Hills, Hyderabad, Anaganaga – Telugu Culinary Tales is spread across two spacious floors. The interiors bring together understated luxury and elegant design, with subtle references to Telugu art, craft and culture.
Its conceptual menu is the result of more than three years of culinary research across Andhra Pradesh and Telangana, bringing together traditional recipes, lesser-known preparations, regional ingredients and new interpretations. The bar complements the food programme with classics and inspired cocktails drawing on Telugu flavours.
The culinary programme is led by Corporate Chef DVS Pavan Kumar, whose career includes Novotel Hyderabad Airport and ITC Hotels. He was part of the pre-opening team at ITC Grand Chola, opened Ottimo at ITC Kohenur in Hyderabad and later worked with Avartana before opening Avartana at ITC Royal Bengal as Master Chef.
At Anaganaga, his menu includes traditional and lesser-known preparations such as Pachi Pasupukommula Koora and Putnaaku Pesara Gudala Koora, alongside creations including Siri Dhanyala Salad and Ippapoovu Pudding.
ABOUT THE FOUNDERS
Gopichand Cherukuri brings more than 15 years of experience spanning technology, project management, operations, brand building and hospitality. His career includes HARMAN International, Dell and Aditi Technologies before his transition into entrepreneurship. He played an instrumental role in establishing Ironhill Bengaluru and founded the American pop-cuisine brand Mr. Philly’s.
Gopichand Cherukuri and Rohith Vasireddy are also the Founders of Indian Craft Brewery and Onamaalu.
Rohith Vasireddy began his entrepreneurial journey in the F&B industry at the age of 21 and later expanded his hospitality experience internationally through a partnership with the Swagath chain of hotels in Dubai. He holds a master’s degree from Bond University, Australia, and has business interests across hospitality, construction and real estate.
Rohith is the founder of Bengaluru-based Indian Craft Brewery and holds the master franchise for Leon’s Burgers and Wings across Telangana and Andhra Pradesh, where he has been instrumental in scaling the brand to 25 outlets across the two states within three years.
