National, September 09, 2026: Beauty lovers, step into your very own Beauty town. Nykaaland, India’s biggest beauty festival is back with its 4th edition, from October 23rd to 25th, 2026, and this time, it’s turning NSIC Grounds, Okhla, Delhi-NCR, into a whimsical old-world beauty town where grand palace facades, glowing lamps, heart-shaped carousels and larger-than-life beauty experiences bring fantasy to life. Tickets are now live on BookMyShow, India’s leading entertainment destination.
After three editions of bringing together beauty lovers, global and homegrown brands, celebrity beauty experts and creators, Nykaaland is stepping into its fairytale era. Think must-try beauty discoveries, insider secrets from the pros, immersive brand worlds, music, surprises and plenty of main-character moments, all unfolding across a whimsical beauty town where every corner has something new to explore and every beauty obsession gets its moment in the spotlight.
Co-produced by Nykaa, India’s leading beauty and lifestyle company, and BookMyShow Live, the live entertainment experiential division of BookMyShow, Nykaaland 4.0 invites beauty lovers to explore, play, experiment and fall in love with beauty all over again.
Anchit Nayar, Executive Director and Chief Executive Officer, Nykaa Beauty, said, “Nykaaland has become a celebration of the vibrancy and diversity of the growing beauty community in India. It is a chance for beauty enthusiasts to come together with the best brands, artists, experts, and content creators for a weekend of experience, education, and entertainment. As the festival enters its fourth year the participation, energy and excitement is reaching new highs, we look forward to seeing you in Delhi for our biggest Nykaaland yet.”
Naman Pugalia, Chief Business Officer – Live Events, BookMyShow, said, “With Nykaaland, we set out to create an experience that goes beyond beauty, bringing together artistry, music, culture, community and discovery to create moments that audiences can truly immerse themselves in. The overwhelming response to our debut in Delhi-NCR last year reaffirmed the incredible appetite for such immersive, world-class cultural experiences in the region, and marked an important milestone in Nykaaland’s journey. As we return for our fourth edition this year, we are building on that momentum to make Nykaaland even bigger, more immersive and more relevant than ever before. Our vision has always been to build an IP that brings the best of global and Indian beauty together with entertainment, culture, and live experiences, and this edition is another step towards establishing Nykaaland as a distinctive platform at that intersection of beauty and live entertainment.”
Your Beauty Fairytale Just Got Real!
This year, 60+ global and Indian beauty brands are stepping into Nykaaland, bringing every kind of beauty obsession into one fantastical universe. Think luxury icons, cult favourites, Seoul’s skincare secrets and homegrown heroes, all the brands you’ve been stalking on your feed, saving to your moodboard or dreaming about adding to your shelf. Come wander through, discover hidden gems, swatch your way through the kingdom and meet the next additions to your beauty vanity.
Enter Your Beauty Era: All The Brands You’ve Been Obsessed With IRL This year, the beauty universe is getting a serious glow-up. Rare Beauty makes its first ever appearance at Nykaaland, joining a lineup of global favourites including e.l.f. Cosmetics, Huda Beauty, Cetaphil, NYX Professional Makeup, KAYALI, The Ordinary, Kiehl’s, K18, Pixi, ISDIN, Moroccanoil, popular Japanese haircare brand &honey, Dove, Simple, and more.
Seoul-Searching? Your K-Beauty Fantasy Just Landed!
If your beauty shelf has a Seoul-sized obsession, Nykaaland 4.0 has you covered. Get ready for Laneige, Celimax, Round Lab, Medicube, K-Secret, SKIN1004, Abib, TIRTIR, TONYMOLY, Beauty of Joseon, Arencia, VT Cosmetics, MEDIHEAL, mixsoon, Purito Seoul, Etude, Innisfree, Dr. Althea, Isntree, Dr.Reju-All, SUNGBOON EDITOR, Milk Touch and more.
From glass-skin staples and barrier-care heroes to viral K-beauty drops, this is where your wishlist comes to life.
Desi Beauty, Main Character Energy
India’s beauty scene is bringing its A-game, with Nykaa Cosmetics, Kay Beauty, Oziva, Cuticolor, Everyuth Naturals, Simply Nam, Swiss Beauty, Plum, Dot & Key, Nykaa Wanderlust, Maison Moi, Aminu, Plum, Nykaa Collection, Re’equil, Dream Beauty, Earth Rhythm, Raaga Professional, Chicnutrix, Ikonic, Recode, and more.
From makeup and skincare to haircare and wellness, these homegrown names are proving that Indian beauty is having a major main-character moment.
The Beauty Multiverse Has Entered the Chat
And because no beauty fantasy is complete without a little bit of everything, Nykaaland 4.0 brings together Liquid I.V., Oziva, Nudge Wellness, NYKD, Dove, Vaseline, Moroccanoil, Ikonic, Chicnutrix, Moom Health, Eclipse Solaire and more across beauty, haircare, body care, wellness and beyond.
The Beauty Gurus Are Ready to Spill the Tea
Want the techniques behind those red-carpet looks, bridal glam moments and seriously good beauty days?
Celebrity makeup artist Namrata Soni, known for creating some of Bollywood’s most iconic beauty looks, will take centre stage at Nykaaland 4.0 with exclusive masterclasses, alongside HUDA Beauty’s masterclass featuring celebrity MUA Daniel Bauer and TIRTIR’s Masterclass with celebrity MUA Samaira Sandhu, offering a closer look at the techniques, artistry and insider secrets behind creating covetable beauty looks.
The Soundtrack to Your Fairytale Era
The music experience at Nykaaland will unfold across all three days, with an eclectic line-up of DJs and artists bringing their distinct sounds to the stage. The opening day, October 23rd, will kick off with The GGG Party, featuring DJs Suggahunny, Rabab and Kelcy Starr, bringing a high-energy mix of club, hip-hop and contemporary sounds to the festival. Saturday, October 24th, will see Stuvi, Navjot Ahuja and Bombay Rockers take over the stage, with Bombay Rockers belting their iconic hits including “Rock Tha Party” and “Sexy Mama,” alongside the fresh energy of the evening’s DJs and other performers.
Closing out the weekend on October 25th will be AminJaz, Gurnazar and Sukhbir. Known for his groove-led, high-energy sets, Aminjaz will bring his signature house sound to the festival, while Gurnazar will take audiences through popular tracks such as “Aadatan,” “Pinjraa” and “Izhaar.” Sukhbir will bring the ultimate Punjabi party soundtrack with evergreen favourites including “Ishq,” “Gal Ban Gayee” and “Sauda Khara Khara.”
Your Pass to Beauty’s Biggest Weekend
Three days. One beauty universe. And a whole lot of reasons to be there. From global beauty icons and cult-favourite brands to expert-led masterclasses, music, experiences and plenty of moments made for your camera roll, Nykaaland 4.0 is set to be beauty’s most magical weekend yet.
And if the last three editions are anything to go by, expect the unexpected. Nykaaland has previously brought some of the biggest names in beauty and entertainment to its stages, including global makeup artists Patrick Ta, Sofia Tilbury, Romero Jennings and Yianni Tsapatori, alongside celebrity favourites Katrina Kaif, Janhvi Kapoor, Kriti Sanon, Shanaya Kapoor, Tara Sutaria and Manushi Chhillar.
And what’s more, at Nykaaland 4.0, the beauty community meets the coffee community with a special Tata Starbucks experience, featuring an exclusive pink-hued beverage, custom cup sleeves and more curated touches that bring the spirit of Nykaaland to every coffee moment.
Come for the beauty. Stay for the magic. Leave with a whole new wishlist.
From Beauty Playground to Full-Blown Beauty Fantasy
Nykaaland has come a long way from its first edition in Mumbai. Across its first two editions, the festival welcomed 40,000+ beauty lovers and distributed 5 million+ product samples, creating a space where consumers could discover, try and experience beauty up close.
Its third edition marked Nykaaland’s first-ever Delhi chapter, bringing together 30,000+ beauty enthusiasts, 60+ global and homegrown brands and 3,000+ creators, celebrities and industry icons. The edition featured 12+ masterclasses and generated 10,000+ pieces of content, reaching 190 million+ people.
From global beauty icons and homegrown disruptors to K-beauty favourites, celebrity artists and live performers, Nykaaland has become a space where beauty, culture, creativity and community come together IRL.
Vedica Himalayan Spring Water is the hydration partner for Nykaaland 4.0.
And now, with Nykaaland 4.0, the beauty playground gets a whole new plot. So, gather your beauty besties, pick your fit and get ready to step inside the fairytale. Follow @Nykaaland on Instagram for more!
About Nykaa
Nykaa’s vision is to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’.
Over the years, Nykaa has steadily captured the hearts of consumers, serving over 60 million customers (as of 30 June 2026) through its online platforms and 324 offline beauty destinations (as of 30 June 2026), while building loyal communities through engaging and educative content.
House of Nykaa – Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumes, Earth Rhythm alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Rare Beauty, K18, JudyDoll, Chanel Fragrance and Beauty, SK-II, Nike, H&M, Charlotte Tilbury, Elf Cosmetics, Urban Decay, Birkenstock, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honours such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.
About BookMyShow
Launched in 2007, BookMyShow, owned and operated by Bigtree Entertainment Pvt. Ltd. (founded in 1999), is one of India’s leading entertainment destinations with global operations and
the one-stop shop for every entertainment need. The firm is present in over 700 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 7,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow Live, the live entertainment experiential division of BookMyShow, has brought to its markets over the past few years include Lollapalooza India, U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Travis Scott, Linkin’ Park, John Mayer, Guns N’ Roses, Post Malone, Def Leppard, Justin Bieber to name a few. BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, launched BookMyShow Stream, India’s largest home grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world, complementing its cinemas business. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the M-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18 (part of Reliance Industries Limited), and now KKR, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in Singapore, Indonesia, Malaysia, UAE and Sri Lanka. BookMyShow is also committed to society at large, by way of BookAChange and BookMyShow Foundation, which support special causes to enrich the lives of the less fortunate across India through entertainment-led experiences.
