TuƟcorin/Chennai, September 10, 2026: TuƟcorin Alkali Chemicals and FerƟlizers Limited (TFL), a leading manufacturer of soda ash and ammonium chloride, today unveiled its new brand idenƟty and logo, marking an important milestone in the Company’s evoluƟon towards sustainable products & manufacturing pracƟces.
With more than five decades of operaƟng experience, TFL has evolved alongside changing markets, customer requirements and business condiƟons. Its new idenƟty reflects this conƟnuing evoluƟon while remaining anchored in the Company’s core values, purpose and commitment to stakeholders.
The new logo brings together the leƩers T-F-L as an integrated form within a hexagonal structure inspired by the science of carbon bonds. The design represents connecƟvity, chemistry and the interdependence of elements. The green colour conƟnues to reflect TFL’s focus on sustainability, responsibility and circularity.
CommenƟng on the new idenƟty, Mr. Ashwin Muthiah, Chairman, TFL and Founder Chairman, AM InternaƟonal, Singapore said: “TFL has evolved over more than five decades, responding to changing markets while remaining anchored to its purpose and values. The new idenƟty represents the next phase of that journey – one that is more sustainable, more customer-focused and increasingly global in its outlook.
It provides a visible expression of the transformaƟon underway within the business. It represents conƟnuity with our past, while signalling our intent to build a business that is relevant to the opportuniƟes of the future.”
The new idenƟty comes at a Ɵme when TFL is expanding its focus beyond tradiƟonal markets and strengthening its capabiliƟes around sustainable manufacturing, resource-efficient operaƟons and environmentally responsible products. In July 2026, the Company shipped its first export consignment of Ammonium Chloride (ACL), manufactured at its TuƟcorin facility, to a customer in the USA. The milestone marks an important step in TFL’s ambiƟon to build a broader internaƟonal customer base.
For TFL, the new brand identity is therefore more than a visual change. It represents the direction in which the business is moving – building on more than five decades of experience while preparing for the opportunities ahead. The Company believes that the strength of a brand ultimately comes from the business behind it, and its new identity is intended to reflect that ongoing transformation.
About TuƟcorin Alkali Chemicals and FerƟlisers Limited www.tacfert.in
TuƟcorin Alkali Chemicals and FerƟlizers Limited (TFL) is a global pioneer in sustainable chemical manufacturing, delivering criƟcal, low-carbon inputs to leading enterprises worldwide. Established in 1981, the company is part of the green soluƟons porƞolio of the Singapore-headquartered AM InternaƟonal Group.
TFL manufactures Soda Ash and co-produces Ammonium Chloride ferƟlizers through an environmentally responsible dual-process technology. It is among the first companies globally to pioneer innovaƟve Green Soda Ash producƟon through the eliminaƟon of fossil fuels and the adopƟon of Carbon Capture and UƟlisaƟon (CCU). The company’s strong in house R&D and engineering capabiliƟes drive conƟnuous advancements in sustainable process design and circular economy frameworks, reinforcing its leadership in eco-friendly chemical manufacturing.
