Mumbai, September 11, 2026: The Delhi High Court today restrained Kwick Living (I) Pvt. Ltd. (Beco) and directed it to forthwith pull down, remove, and recall all advertisements in its campaign against HUL’s brands Surf Excel and Vim, in any form, format or medium.
The judgment restrains Beco from publishing or disseminating disparaging advertisements concerning these brands. The Court observed that Beco failed to establish the truthfulness of the allegations made in its campaign.
At HUL, we believe that consumer trust is built on responsible advertising. Fair competition must be rooted in truthful communication and respect for intellectual property and the reputation of competing brands.
We welcome the Delhi High Court’s judgment, which reaffirms the trust and confidence that millions of Indian consumers have in our products over decades, including our brands Surf Excel and Vim. We remain firmly committed to ensuring that all our products are formulated, manufactured and safety-assessed in accordance with applicable regulatory requirements and rigorous global safety standards.
About Hindustan Unilever Limited (HUL)
Hindustan Unilever Limited (HUL) is one of India’s largest Fast-Moving Consumer Goods Company with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day. For more information, visit: https://www.hul.co.in/
