Bengaluru, 16th September 2026: Titan Smart announced the launch of Celestor Swift, an ultra-light performance smartwatch engineered for India’s growing community of badminton and running enthusiasts. Positioned as India’s Best Badminton Smartwatch, Celestor Swift is designed for consumers who want to gain deeper insights into how they train, perform and improve. The collection launch features brand ambassadors and Indian badminton stars Satwiksairaj Rankireddy and Chirag Shetty, who embody the discipline, resilience and pursuit of excellence that define the brand’s vision.
Seenivasan Krishnamurthy, Chief Sales and Marketing Officer, Wearables Division at Titan Company Limited, said, “Indian consumers are increasingly looking at smartwatches that offer meaningful insights into their performance. With Celestor Swift, we are bringing sport-specific intelligence to a wider audience, with a strong focus on badminton and running. Our partnership with Satwiksairaj Rankireddy and Chirag Shetty brings this proposition to life in an authentic way. Their commitment to continuous improvement reflects what we want Celestor Swift to enable for consumers, training with greater intent and getting better with every session.”
Built as an ultra-light everyday performance companion, the collection delivers precision-driven insights, helping users better understand their performance and train with greater intent. For badminton players, it offers detailed insights into stroke distribution, smash speed, rally patterns, game tracking, training effect and recovery, enabling them to quantify different aspects of their game and understand their performance on court. Runners can access advanced metrics including precision GPS tracking, pace per kilometre, vertical oscillation, ground contact time, balance, and total ascent and descent, to gain a deeper understanding of their running performance. The smartwatch also features VO₂ Max tracking, Zone-Based Training, along with Titan Q, which delivers AI-powered personalised insights to help users make smarter decisions around their training and recovery.
Speaking about the association, Satwiksairaj Rankireddy said, “Every rally teaches you something. The better you understand your game, the better you become. It’s exciting to see technology making meaningful performance insights accessible to everyone who wants to improve, whether they’re playing competitively or recreationally.”
Chirag Shetty added, “Performance is built on consistency and preparation. Understanding your sessions, tracking recovery and improving with every game can make a real difference. Celestor Swift brings those insights closer to badminton enthusiasts across the country.”
The campaign film is live on YouTube – https://youtu.be/QUVfT3BGAoA?si=dGgySI8Szl9hVBQS
The Titan Smart Celestor Swift is available in Vector Black, Sand Beige and Graphite Blue colour variants. Priced at INR 9499 the collection is available across Titan World stores, their official website, leading retail outlets across India, and major e-commerce platforms.
For more information, visit www.titan.co.in or your nearest Titan World store to experience the Titan Smart Celestor Swift.
About Titan Smart Wearables
Titan Smart Wearables is a pioneering force in the world of smartwatches, with a commitment to crafting smart wearables that redefine personal style and enhance well-being. Since 2016, Titan Smart has consistently pushed the boundaries of technology and fashion, setting new standards for a holistic lifestyle. As a leading Centre of excellence, Titan Smart has developed wearables that celebrate creativity and functionality, elevating one’s style with cutting-edge technology while nurturing well-being. Whether it’s the sleek sophistication of minimalist designs or the audacious allure of bold statements, the collection invites oneself to indulge in a realm where your personal style embodies impeccable taste and distinction. Titan Smart is dedicated to merging technology with personal expression, creating a new era of smart wearables for mindful living.
