National, 18th September 2026: SuperYou is adding two new flavours to its Mega 20g Protein Wafer range, Kesar Pista Badam and Cranberry Crunch, marking the launch of its new campaign, “Do Mega, Eat Mega,” SuperYou’s way of tying a bold flavour drop to an equally bold moment.
The Mega 20g Protein Wafer range originally launched earlier this year with a Nutty Chocolate flavour, and SuperYou has continued to build on that momentum with these latest additions. Kesar Pista Badam leans into familiar Indian mithai flavour with real pista and badam, while Cranberry Crunch takes a more modern, dessert-led direction, two maaad tasty flavours that together widen the range beyond its original taste and give SuperYou buyers two very different reasons to reach for a Mega protein wafer.
To mark the campaign launch, SuperYou staged a first for India: a trained archer, Dharatee Singh Maurya, performed a live archery act inside a moving Maut Ka Kua, the “Well of Death,” taking aim mid-air and hitting the target as the vehicle circled the well’s vertical wooden walls at speed. The format has long belonged to daredevil riders on bikes and cars; SuperYou marks the first time archery has been introduced into the act.
Precision archery is demanding enough on solid ground. Performing it from inside a moving vehicle, angled against a near-vertical wall, with no margin for error, adds a layer of difficulty the sport has rarely, if ever, faced in India, the same scale of ambition SuperYou is bringing to its Mega range with this flavour drop. It’s a fitting twist on a stunt that’s been a fixture of Indian carnivals and fairs for decades, known for daredevil riders performing on motorcycles and small cars along its wooden walls, echoing the same instinct that drives the brand to keep pushing what a protein wafer range can be.
The video documenting the stunt is live now across SuperYou’s channels.
About SUPERYOU
SuperYou is an Indian functional foods brand focused on building everyday, protein-forward products. The company introduced India’s first protein wafer bar and has since expanded its core SuperYou range to include products such as Protein Wafers, Multigrain Chips, and bite-sized Minis—snack formats designed to integrate protein into everyday consumption.
The company’s performance nutrition portfolio, SuperYou Pro, delivers products such as protein powders and creatine for individuals following structured fitness and training routines. Together, the two lines continue to expand the boundaries of everyday protein snacking and performance-focused nutrition.
About Think9 Consumer Technologies
Think9 is a venture builder firm dedicated to transforming powerful ideas into authentic, profitable, and experience-led digital-native brands across key consumption categories such as food, wellness, beauty, home & décor, and fashion. By partnering with passionate entrepreneurs and leveraging data science, digital ethnography, and technology platforms, Think9 builds brands that resonate with the new generation of Indian consumers.
