Mumbai, September 18, 2026: Parle Products, one of India’s leading biscuit and confectionery manufacturers, today announced the launch of Parle Platina Hide & Seek Milano Mini’s, a new addition to its premium Milano portfolio. Designed for consumers seeking convenient yet indulgent snacking experiences, the new offering brings the signature chocolate-filled Milano taste in an all-new bite-sized format. Alongside the launch, the brand has unveiled its new campaign, “Bite Size Indulgence,” led by an AI-powered campaign film.
As premium snacking continues to evolve, consumers are increasingly looking for products that combine indulgence, convenience and value. Hide & Seek Milano Mini’s addresses this evolving preference with a differentiated offering featuring bite-sized centre-filled chocolate cookies in a contemporary container pack, making it ideal for on-the-go snacking, sharing and everyday indulgence.
The launch further strengthens Parle’s premium Platina portfolio while reinforcing the brand’s commitment to continuous innovation. By combining Milano’s rich, chocolate-filled experience with a modern, convenient format, the new offering makes premium indulgence more accessible for consumers across everyday occasions.
Speaking about the launch, Mayank Shah, Chief Marketing Officer, Parle Products, said, “The premium snacking category is evolving rapidly, with consumers increasingly seeking products that elevate everyday moments. With Hide & Seek Milano Mini’s, we are extending the Milano experience into a new format that is convenient, contemporary and indulgent. Beyond product innovation, the campaign represents our focus on engaging consumers through fresh, technology-enabled storytelling, allowing us to connect with younger audiences in more meaningful and immersive ways while continuing to strengthen the Hide & Seek Milano brand.”
The “Bite Size Indulgence” campaign uses AI-powered storytelling to celebrate the joy of everyday indulgence, bringing the product’s bite-sized appeal to life through a fresh and visually engaging creative approach. The campaign reflects the brand’s continued focus on innovative storytelling while reinforcing Hide & Seek Milano Mini’s premium and contemporary positioning.
Through this launch, Parle aims to further strengthen Hide & Seek Milano’s position in the premium centre-filled cookie segment while expanding its appeal among young consumers seeking elevated everyday snacking experiences.
About Parle:
Since 1929, Parle has grown to become India’s leading manufacturer of biscuits, snacks and confectionery. As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.
An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. It has made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest.
With a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become synonymous with trust, globally.
Website: http://www.parleproducts.com/
