Mumbai, 18th September 2026: Some indulgences are worth having twice. And when the soft, filled Britannia Treat Croissant meets the rich, chocolatey indulgence of Havmor Blockbuster, there is little reason to choose just one. The two favourites have come together to create the Croissant Blockbuster ice cream sandwich, a deliciously indulgent pairing that brings two distinct treats into one irresistible bite.
The collaboration takes the familiar croissant-and-ice-cream pairing a step further with the Croissant Blockbuster ice cream sandwich, bringing Britannia Treat Croissant and Havmor Blockbuster together in three combinations: Vanilla Croissant & Triple Choco, Mixed Fruit Croissant & Wild Berries, and Cocoa Croissant & Triple Chocolate. The soft, filled croissant meets the rich indulgence of Havmor Blockbuster, bringing contrasting textures and flavours together in one indulgent bite.
Sometimes, seeing the combination is all the persuasion you need, and the digital film captures the idea from start to finish, building up to the moment when the two indulgences come together.
Shekhar Agarwal, GM – Marketing, Cakes, Rusk and Croissant, Britannia, said, “Consumers are always looking for new ways to enjoy their favourite treats, and this collaboration brings two favourites together and further elevates the experience. Britannia Treat Croissant and Havmor Blockbuster each bring their own distinct taste and appeal to the combination, creating a new way to enjoy them together. We are excited to democratise this experience for our consumers and see the pairing become part of consumers’ indulgent moments.”
Commenting on the collaboration, Rishabh Verma, CMO – Vice President Marketing, Havmor Ice Cream, said, “Today, food is not just about taste; it is increasingly about discovery, experience and the excitement of trying something new. The viral croissant-ice cream trend is a great example of how consumers are turning simple food combinations into shareable moments. With Havmor Blockbuster and Britannia Treat coming together, we wanted to build on that excitement and create an indulgent experience that feels fresh, playful and distinctly relevant to today’s consumer. This collaboration reflects our continued focus on creating innovative formats that make ice cream more experiential and give consumers new reasons to engage with the brand.”
The Britannia Treat Croissant and Havmor Blockbuster Ice Cream Sandwich will be available for a limited time at select Havmor parlours across Ahmedabad, Delhi and Mumbai, and as a combo on Zepto, allowing consumers to enjoy the pairing at Havmor parlours or from the comfort of home.
About Britannia Industries
Britannia is a 100+ year-old company and a market leader in the bakery category in India, with an annual revenue of over Rs 191 billion. The company’s focus categories include Bakery and Dairy, with trusted and iconic brands such as Good Day, Marie Gold, Bourbon, Little Hearts, Milk Bikis, 50-50, Pure Magic, and NutriChoice, along with other key brands such as Toastea, Treat Croissant, and Britannia The Laughing Cow Cheeze. Britannia products are available in over 80 countries, and the company manufactures its products in nearly 100 factories, directly reaching more than 30 lakh outlets, reaching over 150 million households in the country. The company’s vision is to be a responsible global total foods company and to delight consumers with delicious and wholesome snacks and beverages throughout the day.
About LOTTE India Corporation Ltd.
Lotte India Corporation Pvt. Ltd. is a subsidiary of Lotte Wellfood Co. Ltd., a South Korean multinational confectionery and food company, and the parent company of Havmor Ice Cream. Strengthening its commitment to the Indian market, the company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of INR 500 crore over a sprawling 60,000 sq. m. area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India. Lotte India Corporation Ltd., already well recognized in India for its iconic Choco Pie and candy portfolio, and recently for launching Pepero, the global choco-stick mega brand in to the Market. Innovation lies at the heart of LOTTE’s offerings, which includes unique formats like the Krunch- India’s first Korean 4-layered ice cream bar, World Cone Ice Cream – Korea No 1 Ice-cream Cone, crafted using advanced Korean technology. It also introduces India’s first easy-tear packaging for added convenience. Inspired by Korea’s playful imagination and crafted for Indian tastes, Subak & Shark are not just ice candies; these first-of-its-kind playful ice candies combine refreshing dual flavours, slushy textures, and fun shapes that promise to delight consumers across kids, teens, and adults alike. With a strong focus on product innovation, a robust distribution network, and an unwavering commitment to quality, LOTTE is dedicated to delivering delight to consumers while accelerating its growth journey in India.
About Havmor
Havmor Ice Cream, part of Lotte India Corporation Pvt. Ltd, is one of the most loved ice cream brands in the country. Over 80 years, the brand has grown immensely by reinventing the ice cream experience time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavors ranging from Vanilla Ice Cream to high-end varieties like Rajwadi Kulfi Falooda and Nutty Belgian dark chocolate to the well-liked Ice Cream Cakes. Havmor has grown multi-fold in the last decade, established a strong brand presence, and emerged as one of the country’s fastest-growing, most loved ice cream brands. With a wide and varied range of flavours, more than 23 states and union territories, a network of more than 1,00,000 dealers, and 250+ flagship parlours, Havmor is truly a national brand that caters to a wide spectrum of audiences across the country.
