Mumbai, September 19, 2026:Even before its television premiere, ‘Family Full House with Rohit Sharma’ has emerged as a powerful brand magnet, attracting leading advertisers from across categories for its inaugural season on Sony Entertainment Television (SET).
Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the show’s Associate Sponsors.
Anticipation around the show has also translated into strong digital momentum, with glimpses of Rohit Sharma in his new avatar generating millions of impressions and engagements across social media ahead of the premiere.
The strength and diversity of the sponsor line-up reflect the wide commercial appeal of the new property. Bringing together Rohit Sharma’s extraordinary nationwide fandom, the enduring strength of family co-viewing and a format built around participation, humour and play-along moments, the show offers brands a distinctive opportunity to become part of a shared prime-time experience.
Premiering on September 19, 2026, the show marks Rohit Sharma’s entertainment debut. The family game format will see families come together to compete through a mix of instinct and teamwork, creating an experience that is as engaging for viewers at home as it is for those in the studio.
For advertisers, the format opens up opportunities that go beyond conventional sponsorship visibility. Its games, conversations and family-led interactions allow brands to be integrated naturally into the content, while Rohit Sharma’s appeal across age groups gives the property the ability to connect with a broad spectrum of consumers.
COMMENT:
Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said:
“’Family Full House with Rohit Sharma’ has struck a strong chord with advertisers even before its premiere. The participation of leading brands across such a wide range of categories demonstrates the strength of the proposition and the excitement around Rohit Sharma’s entertainment debut.”
“The show brings together three attributes that advertisers value immensely, an iconic personality with nationwide appeal, the power of family co-viewing and a format that encourages audiences to participate and play along. This allows us to build customised, content-led solutions that take brands beyond conventional visibility and place them within memorable moments from the show. The response to the inaugural season establishes ‘Family Full House’ as an exciting new advertising property in Indian television’s prime-time landscape.”
With ‘Family Full House with Rohit Sharma’, Sony Entertainment Television continues to strengthen its non-fiction portfolio by creating differentiated entertainment properties that combine marquee talent, broad audience appeal and strong opportunities for meaningful brand participation.
‘Family Full House with Rohit Sharma’ premieres September 19, 2026, and airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and Sony LIV.
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPNI). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.
Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mytho and historical shows like Shrimad Ramayan, Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, and Punyashlok Ahilyabai amongst others have also enjoyed positive viewership.
SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer, and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership and introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, Jhalak Dikhhla Jaa, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum have further strengthened its weekend leadership.
SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.
About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 27 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent originals include Freedom at midnight, The Hunt: The Rajiv Gandhi assassination case, Maharani, Tabbar, Avrodh, Your Honor, Undekhi, Scam 1992 – The Harshad Mehta Story, Gullak, Mayasabha amongst others and reality shows like Shark Tank India and Million Dollar Listing India.
Apart from being the official Indian streaming partner for key global sporting events, Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, Wrestling, Golf, esports, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Asia Cup, UEFA Euro, Australian Open, Roland Garros, Bundesliga, UFC, FA Cup, UEFA Europa League to name a few. The platform also has exclusive rights to bilateral series of key cricket boards- Sri Lanka Cricket, New Zealand Cricket and England and Wales Cricket Board.
