New Delhi, 21st September 2026: Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, has launched Hero Titan X16 and Zero Damp Titan X16, its most advanced exterior protection system to date. Developed as an integrated two-layer solution, the system brings together advanced waterproofing, an ultra-luxury exterior finish, and a Thermal Barrier Mechanism, backed by dual 16-year warranties for both waterproofing and durability. Built around the proposition, “One System. Double Protection. 16 Years of Complete Exterior Confidence”, the launch marks a significant step in Shalimar Paints’ commitment to research-led innovation and the evolution of performance-driven exterior coatings.
With changing consumer expectations from exterior paints and coatings, homeowners have begun to evaluate products on more than one factor. Before committing to a purchase decision, homeowners today consider products that can withstand the harsh Indian weather, resist water ingress, maintain their look for years, and offer weather resistant properties. The Hero Titan X16 and Zero Damp Titan X16 are specially engineered to serve these purposes, making them particularly suited for affluent homeowners and premium residential projects where long-term performance is expected alongside premium aesthetics. In the process, eliminating the choice of compromising between an aesthetic finish and long-term structural integrity.
The foundation of the system is Zero Damp Titan X16, an advanced waterproofing base coat powered by PU-Silicone Elastomeric Matrix Technology. It offers high elasticity, superior adhesion, and crack-bridging capability of up to 3mm, delivering sustained resistance against water seepage and the full range of weather stress that Indian exteriors routinely face. Layered above it, Hero Titan X16 is an ultra-luxury exterior emulsion built around Tri-Shield Polymer Technology and Photo-Stable Colour Lock Technology. With its advanced Thermal Barrier Mechanism, the system can deliver up to 25°C reduction in exterior surface temperatures, adding thermal comfort to its long-term protection and luxury finish. Together, the two layers form a complete exterior protection system with lasting colour retention, crack resistance, and meaningfully lower maintenance requirements across the building’s lifecycle.
Commenting on the launch, Mr. Kuldip Raina, MD & CEO, Shalimar Paints, said, “The premium exterior coatings category is undergoing a fundamental shift. Consumers today are evaluating paints as long-term investments, expecting protection, durability, and lifecycle value alongside aesthetics. Decorative paints derive nearly three-fourths of their demand from the housing segment, and premiumisation remains one of the category’s strongest long-term growth drivers. As those expectations continue to evolve, coatings must move beyond decoration to become integrated performance solutions. Hero Titan X16 and Zero Damp Titan X16 reflect that philosophy, bringing together waterproofing, thermal comfort, durability, and luxury finish into one complete system for the modern home.”
Together, Hero Titan X16 and Zero Damp Titan X16 mark Shalimar Paints’ entry into the ultra- luxury exterior coating segment, reflecting the growing premiumisation trend in India. The integrated system has been designed for luxury residences, premium villas and homeowners who increasingly view exterior coatings not as a finishing touch, but as an investment in the beauty, resilience and long-term value of their homes.
With this launch, Shalimar Paints strengthens its luxury portfolio through a solution that responds directly to how homeowners, architects, and construction professionals are beginning to think about exterior protection. Not as a finishing step, but as a long-term investment in the performance and longevity of the buildings they care about.
About Shalimar Paints
Shalimar Paints Ltd., established in 1902 in Howrah, West Bengal is a pioneer in the Indian Paints industry with a legacy of over 120 years. The company is engaged in the manufacturing and marketing of decorative paints, industrial coatings, and allied product categories. Headquartered in Thane, Shalimar Paints has a pan-India presence through its strategically located manufacturing facilities, regional distribution centres and over 49 depots across the country. It has an advanced R&D department with cutting-edge technologies to meet client specifications and deliver superior products. The company has contributed to beautifying and protecting India’s iconic structures including Rashtrapati Bhavan, Howrah Bridge and Chenab Rail Bridge amongst others, providing them with a lasting gleam.
