Mumbai, 23 September 2026: Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, is strengthening its out-of-home (OOH) advertising presence across the financial capital. Spanning the iconic Mumbai suburban rail network, and the Chhatrapati Shivaji Maharaj International Airport (CSMIA), the campaign is designed to capture over 10 million high-frequency commuter impressions daily.
The initiative showcases Goldmedal’s flagship portfolio including its Air Modular Switches, the advanced Smart Home Automation & Sensor series, LED lighting solutions, and contemporary home styling devices.
Key Transit Touchpoints
Mumbai Suburban Rail Network:
AC trans across the Western Railway and Central Railway networks with complete train wraps that deliver increased brand recall and visibility. Goldmedal’s presence across the Central Railway trains commenced on September 21, 2026, marking a new chapter for the brand across Mumbai’s suburban rail network.
CSMIA Airport – Terminals 1 & 2 (150K+ Daily Travelers):
Branding at luggage carousels, and departure/arrival corridor placements targeting travellers across various stages of their journey.
Metro Line 2A & 7:
Branding across platform doors at Andheri West and Lower Malad stations, ensuring consistent visibility among daily commuters across key routes. The format offers prominent brand presence within high-footfall metro stations.
Through its transit OOH advertising strategy, Goldmedal is strengthening its visibility among Mumbai’s daily commuters that extends beyond end consumers. Electricians, contractors, and retailers from the electrical and construction ecosystem are among the regular users of Mumbai’s suburban rail network, making transit advertising a relevant platform for the brand to increase visibility among both consumer and trade audiences.
Speaking on the initiative, Kishan Jain, Director, Goldmedal Electricals, said, “OOH advertising has been an important part of our brand communication strategy, allowing us to build visibility in high-footfall environments and stay connected with audiences through their everyday journeys. Mumbai’s transit networks including trains, metros, and the airport are an integral part of the city’s daily life, giving us an opportunity to take the brand to reach a large and diverse audience at scale.”
Goldmedal’s OOH strategy is set to grow further in the coming months. The expansion will take Goldmedal’s advertising across multiple modes of public transport, allowing the brand to build a stronger presence across some of the city’s busiest commuter routes.
About Goldmedal Electricals:
Goldmedal Electricals is a home-grown electrical company which was established in the year 1979 with a vision to create electrical switches and accessories that make a positive difference to the lives of consumers. The company is known in the industry for manufacturing high quality wiring devices and introducing a host of innovations in the industry. The company has manufacturing units in Vasai outside Mumbai, Bhiwadi in Rajasthan, and Vijayawada in Andhra Pradesh. It is one of the few companies in the industry to have a completely in-house, state-of-the-art tool room and testing facility. Today, the company manufactures a vast range of electrical products including various types of Switches, Home automation systems, LEDs, Fans, Geysers, Security Systems, Entertainment devices, Doorbells, Wires, Cables, DBs and more for residential buildings as well as commercial establishments.
