Jaipur, September 28th 2026 – Auric Mills, one of India’s fast emerging D2C brand, launched India’s first Sattu Vending Machine. Starting with Bihar, and with plans to take it Pan-India in the coming weeks, the company plans to install the sattu Vending machine, across more than 5000 locations within the next 12 months. The Bihar leg of the launch was unveiled in Patna by Shri Pratyaya Amrit, Chief Secretary of Bihar, marking the machine’s first market installation, chosen deliberately for the state, given its deep-rooted legacy with sattu as an everyday staple.
Speaking on the launch, Neeraj Periwal, Co-Founder & CEO – Auric Mills, commented, “The launch of Sattu Vending Machine is in line with Auric Mills’ philosophy of transforming lives through food, by blending tradition with modernity. Over the next few months, we plan to take this innovation across key markets, in relevant catchment areas – colleges, railway stations, airports, corporate parks, food courts, government offices, and more” He further added, “Given it’s health benefits and Indian weather, it is our endeavour to make Sattu a preferred drink, across India.”
The vending machine – the first of its kind for fresh, freshly-prepared sattu, is an innovation by Auric Mills to serve a clean, healthy, ready-to-drink sattu beverage on demand. The machine serves channa sattu, mixed with almonds, and each glass contains 10 gms of protein. Sattu, a roasted gram flour traditionally mixed into a drink with water, lemon, and spices, is preferred for its high protein and fibre content, low glycemic index, and cooling properties, making it a favoured choice through summer months for sustained energy.
About Auric Mills
Auric Mills is an Indian D2C wellness food and beverage brand (by Pavangati Agro Pvt Ltd.) on a mission to transform lives through food, blending nine decades of grain heritage with modern nutrition science. Rooted in grain legacy dating back to 1935, the brand’s 45-RPM slow stone-milling process preserves the whole grain, delivering flour that stays nutritionally intact, from mill to plate. The Auric Mills portfolio spans 20+ SKUs, including Protein-rich Khapli Atta, Fitness Flour, Multigrain Atta, Kids’ Nutrition Flour and Diabetes-friendly Flour, among others. The brand delivers to over 1,000 pincodes across India through its D2C platform, and platforms like Amazon, Flipkart and Swiggy. Headquartered in Jaipur, Rajasthan, Auric Mills was founded by Dhruv Periwal, alongside co-founders Neeraj Periwal, Sunita Periwal and Ashish Periwal. www.auricmills.com
