Delhi, 29th September 2026
Lakmē today announced that designer Amit Aggarwal will present the latest collection from his prêt label AM.IT at the Grand Finale of Lakmē Fashion Week x FDCI in October 2026. The collaboration explores the fluid transition from the 9-to-5 into the after-hours, where a wardrobe built for structure and precision makes room for expressive colors, rich texture, and effortless glamour.
At its core, Lakmē 9to5 celebrates the ambition and fluid lifestyle of the modern woman, ensuring her beauty keeps pace with her drive. Carving out a distinct cultural space once again, the brand introduces the ultimate ‘5PM Glam Reset’, a philosophy designed to enable an effortless transition from the workday hustle to vibrant evening celebrations. Recognizing that today’s woman demands both, high-performance efficiency and effortless impact, Lakmē simplifies this shift with multi-tasking, transformative beauty solutions that elevate her look in minutes. Whether stepping out from a meeting or heading straight into festive gatherings, Lakmē empowers her to shift gears effortlessly, looking luminous and feeling event-ready without missing a beat.
For the Grand Finale, AM:IT draws from the visual landscape of everyday India, where craft, concrete, colour, utility and ornament coexist in unexpected ways. These seemingly ordinary fragments become part of an unconscious visual archive, informing the collection’s approach to colour, proportion, texture and form. The result is a wardrobe that mirrors the fluidity of contemporary life, moving between structure and ease, restraint and expression, the familiar and the unexpected. As the day moves beyond five, these references shift in energy, allowing tailoring to loosen, colour to emerge and familiar pieces to take on a new character. In this way, AM.IT’s collaboration with Lakmē 9to5 reflects the idea of transformation not as a change of identity, but as the freedom to move seamlessly between the many versions of oneself.
Sunanda Khaitan, CMO, Beauty & Wellbeing, HUL, said, “Lakmē 9to5 has always mirrored the real pulse of a woman’s life, acknowledging that her energy shifts across the day, especially past 5 PM.Partnering with Amit Aggarwal for the Grand Finale allows us to decode that transition on the runway. Through his structured yet fluid silhouettes, the showcase explores how high-concept couture adapts to the modern rhythm. The collection seamlessly mirrors our new Lakmē 9to5 Hya Glam range, which brings skin
hydrating, high-octane glow to match the versatility of clothing that shifts effortlessly from work to play. Together, we are decoding the ultimate ‘5PM Glam Reset,’ proving that beauty and fashion can work in tandem to make every evening reset effortless, expressive, and undeniably bold.”
Amit Aggarwal, Founder and Creative Director, AM.IT said, “AM:IT has always existed in the space between what something is and what it could become. Its revival is a return to that instinct; taking the research, experimentation and material language of Amit Aggarwal couture and allowing it to move into a more immediate, everyday wardrobe.
That made our conversation with Lakmé 9to5 particularly instinctive. Both fashion and beauty have the power to transform with out asking you to become someone else. They simply reveal another side of you. The collection follows that thought: starting with the discipline of the day and gradually releasing it through colour, texture, material and silhouette. The transition is seamless because the person does not change; their energy does.”
The Lakmē Grand Finale will bring together beauty and couture to reflect the fluidity of contemporary life, capturing the seamless reset from desk to evening festivities, where every hour after five belongs entirely to her.
About The House of Lakmē:
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs,
the House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embr ace beauty unapologetically. For further information log on to www.Lakmeindia.com.
About Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org
ABOUT RELIANCE BRANDS LIMITED (RBL)
Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Ltd. (RRVL), was established in 2007 with a mandate to launch, scale, and nurture global fashion and lifestyle brands in India across the luxury to premium spectrum. Its portfolio today includes some of the world’s most iconic names such as Armani Exchange, Balenciaga, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Emporio Armani, Ferragamo, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Maje, Max&Co., Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Sandro, SKIMS, Stella McCartney, Steve Madden, Superdry, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, West Elm, Zegna, and more.
RBL currently operates over 1,855 doors across India, including standalone stores and shop-in-shops. In addition to building international brand partnerships, the company has invested in leading Indian designer labels and made key global acquisitions, including Hamleys, the world’s oldest toy retailer, now operating across 12 countries with over 175 stores globally.
