HomeBrands in ConversationProject GANGA - Uttar Pradesh’s digital transformation initiative in association with the...

Project GANGA – Uttar Pradesh’s digital transformation initiative in association with the Hinduja Group’s broadband vertical, OneOTT Intertainment Ltd. launches broadband services under the “GangaFiber” brand

Lucknow, India, September 29, 2026: Project GANGA, the state-wide digital transformation initiative of the Government of Uttar Pradesh being executed under the aegis of the State Transformation Commission (STC) in association with ONEOTT iNTERTAINMENT LIMITED (OIL), the broadband vertical of Hinduja Global Solutions, has seen significant traction since the launch by the Honorable Chief Minister, Shri. Yogi Adityanath ji, in June’26.

Over 3,000 applications have been received from aspiring Digital Service Providers (DSPs) and more than 600 shortlisted candidates have completed extensive training by OIL; with the first networks supported through the CM-YUVA scheme being rolled out.

Services being offered to consumers are under the “GangaFiber” brand – with packages starting as low as ₹399 per month inclusive of taxes; for a 50 Mbps connection. Available plans go up to ₹1,179 per month for a 1 Gbps package; including access to over 100 TV channels and 13 popular OTT platforms.

Speaking on the occasion, Shri. Manoj Kumar Singh, CEO, State Transformation Commission, Government of Uttar Pradesh pointed out that “The Hon’ble Chief Minister’s vision is clear; like expressways, Uttar Pradesh should be the number one state in building digital highways. Digital is a necessity for every citizen, enabling services from education and healthcare to remote working opportunities. Project GANGA was conceived to turn that vision into action at the grassroots. The first networks going ‘live’ validates the model. Young people from our districts, especially women; supported through the CM-YUVA scheme, are now building businesses that bring high-speed connectivity to their neighbors and truly facilitating the digital inclusion mission.”

Vynsley Fernandes, Whole-Time Director, HGS and MD & CEO of OIL, said, “Our resolve for Project GANGA has always been simple reflecting the hon’ble Chief Ministers guidance – every village, every town, every home connected, and no citizen left behind. That resolve has moved from plan to reality with over 3,000 applications received and 600 potential DSPs having undergone extensive training in the business of broadband, technology, marketing & customer service. Each DSP we train becomes the digital backbone of their own community, and the response we have seen from across Uttar Pradesh shows how ready the state is for this change. We are grateful to the Government of Uttar Pradesh for its proactive approach and remain committed to building a digital ecosystem that creates opportunity, drives livelihoods and powers the state’s progress for years to come.”

The rollout of networks builds on the momentum of last month, when Project GANGA inaugurated its dedicated DSP Training Centre in Lucknow. The centre was inaugurated by Her Excellency Ms. Harisoa Lalatiana Accouche, High Commissioner of Seychelles to India, and Sh. Manoj Kumar Singh, in the presence of senior officials from the state administration and the Hinduja Group. Also launched last month, the Project GANGA Learning Hub, an online Learning Management System (LMS), is making DSP training accessible across every corner of the state. The on-line platform allows aspiring DSPs, including those in the most remote locations, to access structured training modules, build their technical and business skills, and prepare to become network-ready, without needing to travel to a training centre.

As the programme scales, Project GANGA will continue to expand its DSP network, widen training opportunities and bring high-speed broadband closer to millions of households and businesses across Uttar Pradesh.

About ONEOTT INTERTAINMENT LIMITED (www.onebroadband.in)

ONEOTT iNTERTAINMENT Limited (“OIL”), part of the NXTDIGITAL Media Group and one of India’s top private Internet Service Providers is a subsidiary of Hinduja Global Solutions (HGS) and has a strong presence in Broadband and Internet services in 350+ cities and towns, with a growing presence in Tier-II and Tier-III towns. Its services under “ONE Broadband” provide converged services of Video, Data and Voice to consumers by delivering high-speed internet and services up to 1,000 Mbps.

CelerityX, the Enterprise Business Unit of OIL, offers customers access to a national-level digital mesh – providing secure and mission-critical connectivity through a mesh of terrestrial platforms, broadband-over-satellite, and Wi-Fi, layered with SDWAN capabilities.

HGS is a global provider of technology, AI, and business services that helps organizations transform with confidence. Rooted in decades of operational excellence, HGS combines automation, analytics, artificial intelligence, and deep domain expertise to deliver Intelligent Experiences across the customer lifecycle, from digital customer care to back-office operations, human resources outsourcing, and advanced contact center solutions. Building on a strong foundation in CX and business process management, HGS is expanding into new related areas by integrating technology, data, and operational insight to deliver real business results.

Part of the multi-billion-dollar Hinduja Group, HGS takes a “globally local” approach with 16,710 employees across 10 countries and 23 delivery centers, supporting some of the world’s most recognized brands. For the year ended March 31, 2026, HGS reported total income of Rs. 4,857.0 crore (US$ $547.3 million).

About Hinduja Group

The Hinduja Group is a 111-year-old transnational conglomerate with over 250,000 employees across 100 countries. Founded in 1914 by the Late Shri Parmanand Deepchand Hinduja, the Group has evolved into one of India’s most respected diversified business houses, with a leadership in automotive and mobility, banking and financial services, IT and digital solutions, energy and healthcare. Through its enterprises, the Group has contributed to India’s industrial evolution and economic progress while building strong global partnerships and market presence worldwide. Anchored in robust governance, disciplined risk management and long-term value creation, the Hinduja Group is guided by its enduring credo, “My Dharma is to work so that I can give,” reflecting a legacy that combines global enterprise with nation-building and community commitment. Website: https://www.hindujagroup.com

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts