October 03, 2026, Bengaluru, India: More Retail, one of India’s leading supermarket chains, is accelerating the transition of its mid-mile logistics fleet to 100% electric mobility, with Montra Electric, India’s full-spectrum electric commercial vehicle brand, as its trusted EV partner. The retailer now operates 110 Montra Electric EVIATOR e-SCVs across its distribution network, including 25 vehicles flagged off in Bengaluru today, taking electric vehicles to nearly 30% of its mid-mile fleet.
Together, the 110 Montra Electric EVIATORs cover can cover a minimum on 22,000 km every day which will aid in reducing over 1,750 tonnes of tailpipe CO₂ emissions in a year.
The transition away from conventional diesel and petrol SCVs is driven by lower energy costs, gearless braking and reduced maintenance. Since deployment, the EVIATORs have shown strong reliability in daily store replenishment and hyper-local fulfilment across More Retail‘s major delivery hubs. Built for high-frequency city routes, the Montra Electric EVIATOR offers high torque for heavy payloads, easy automatic driving in traffic, and an ergonomic cabin that drivers say reduces fatigue over long daily shifts.
Mr. Saju Nair, CEO, e-SCV Division, Montra Electric, said, “Electrification of commercial mobility will accelerate when it delivers measurable business value at scale. More Retail’s journey towards 100% electrification with our EVIATOR, is a strong example of that shift, from evaluating EVs as an alternative to deploying them as a core part of everyday logistics. As More Retail moves towards a fully electric mid-mile fleet, our focus is to enable that transition with vehicles and an ecosystem built around uptime, efficiency and long-term profitability.”
Mr. Prasanna Hegde – National Transport Manager, More Retail Pvt Ltd said, “Our mid-mile fleet keeps our stores stocked every day, so reliability comes first for us. The move from ICE vehicles to Montra Electric’s EVIATOR e-SCVs has been smooth across our distribution network. The vehicles have already covered over 8.8 lakh kilometres on our routes, and our drivers have responded well to their comfort, instant torque and day-to-day dependability. Alongside lower operating costs, we are cutting emissions with every delivery run. With 150 of our 600 mid-mile vehicles now electric, we are well on our way to a fully electric fleet, and Montra Electric has been a trusted partner at every step.”
The Montra Electric EVIATOR features a 10.3-foot load deck, the largest in its segment, and a payload capacity of up to 1,707 kg, making it well suited to retail crates and bulk supply runs. Its range on a single charge supports uninterrupted runs between distribution centres and retail outlets. Integrated fleet management systems provide real-time battery status, driver behaviour analytics and route optimisation to maximise uptime.
About Montra Electric (TI Clean Mobility Private Limited, Murugappa Group)
Montra Electric (Company Name: TI Clean Mobility Private Limited) is a pioneering clean mobility brand from the Murugappa Group, one of India’s oldest and most respected business conglomerates, with a legacy spanning 125 years. Drawing on deep expertise in converting ‘Metal to Mobility’, earned over decades of manufacturing high-precision automotive and industrial components for India and global markets, and a track record of building strong brands, Montra Electric has set out with a vision of clean mobility. The company operates under four business verticals: e-3Wheelers, e-Small Commercial Vehicles, e-Tractors and e-Medium & Heavy Commercial Vehicles. Montra Electric’s fast-expanding portfolio includes India’s first 55-tonne electric truck trailer RHINO, the 3.5-tonne small commercial vehicle EVIATOR, the last-mile passenger vehicle SUPER AUTO, the last-mile delivery solution SUPER CARGO and India’s first electric tractor, E-27.
To know more, visit the official Montra Electric website: www.montraelectric.com
About Murugappa Group
A 126-year-old conglomerate with presence across India and the world, the INR 1,056 billion (₹105,582 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, CG Semi, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests.
Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 1,06,224 employees.
For more information, see www.murugappa.com
About More Retail
More Retail is one of India’s premier supermarket and hypermarket chains, delivering fresh produce, groceries and consumer essentials across hundreds of stores nationwide. More Retail is committed to adopting innovative technology and sustainable logistics practices across its end-to-end supply chain.
