Mumbai, 08 October 2026: Every parent has their own version of the familiar question: “Baby kis par gaya hai?” Bringing this everyday parenting moment to life, Cetaphil Baby has launched a new digital video campaign (DVC) featuring brand ambassadors Rohit Sharma and Ritika Sajdeh, leveraging the light-hearted banter around who their baby resembles more to bring out a simple but important truth: a baby may be a little like both mom and dad, but baby’s skin is uniquely delicate and needs stronger protection.
The film opens with Rohit and Ritika caught up in a familiar parental debate over who their baby resembles more. As the conversation moves between the two, their friend shifts the focus from resemblance to care, reminding them that beyond the features a baby may inherit, it is equally important to understand the specific needs of baby skin. The film uses this turn to naturally bring specialised care into an otherwise familiar parenting moment.
Through this simple, relatable exchange, the DVC moves the conversation from “baby kis par gaya?” to “baby ki skin ko kya chahiye?” – encouraging parents to look beyond what they can see and make more informed choices when it comes to everyday skincare. At the heart of this message is Cetaphil Baby’s range of specialised care products, designed to support parents across different moments of their baby’s routine. From bathing and cleansing to moisturising, massage and diaper care, the range offers solutions for the everyday needs of delicate baby skin, helping parents build a gentle and consistent skincare routine from the early years.
The DVC is part of Cetaphil Baby’s “Parenting Ki Nayi Parampara” platform, which aims to bring a more informed approach to modern parenting by combining familiar parenting moments with meaningful conversations around baby care. As ambassadors for the brand, Rohit Sharma and Ritika Sajdeh bring an authentic parental perspective to the platform, making its message relatable to today’s parents.
Commenting on the campaign, Bansri Rajadnye, Marketing Manager, Consumer Business – Galderma India said: “Parenting is filled with conversations, opinions and moments that parents experience every day. With this film, we wanted to take a conversation that almost every parent can relate to and give it a meaningful second layer. The familiar question of who the baby resembles becomes a natural way to move the conversation towards what baby skin actually needs. Through Rohit and Ritika’s natural chemistry, the DVC keeps the moment warm and relatable while reinforcing the importance of care designed specifically for delicate and sensitive baby skin.”
With this latest film, Cetaphil Baby continues to encourage parents to make informed choices around everyday baby care, with specialised care for delicate and sensitive baby skin at the heart of the routine.
About Cetaphil®
Seventy-nine years ago, a leading pharmacist created the first Cetaphil product – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil is a dermatologist recommended sensitive skincare brand and is recognized around the world. With the help of leading global skincare experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect and maintain skin’s health every day. For more information, visit www.cetaphil.in
About Galderma:
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com.
