HomeBrands in ConversationBharatPe Launches ‘Tyohar BharatPe Gold Offer’ with 5% Extra Digital Gold and...

BharatPe Launches ‘Tyohar BharatPe Gold Offer’ with 5% Extra Digital Gold and a ₹20 Lakh Prize Pool

National, 13th October 2026: To mark the festive season, BharatPe, India’s leading financial services and UPI payments company, has launched the ‘Tyohar BharatPe Gold Offer’, a limited-period campaign running from October 11 to November 10, 2026, across the BharatPe ecosystem.

Under this festive offer, customers will receive 5% extra digital gold on every eligible one-time gold purchase above ₹100, with the additional gold credited instantly to their portfolio. The offer also extends to new gold SIPs, subject to the completion of seven successful SIP transactions during the campaign period.

Adding to the festive rewards, customers can participate in a leaderboard challenge for a chance to win from a prize pool of ₹20 lakh. Only gold transactions above ₹10,000 will be eligible for leaderboard rewards, giving customers an additional opportunity to benefit from their gold investments during the campaign.

With the Tyohar BharatPe Gold Offer, BharatPe aims to make digital gold investments more rewarding during the festive season. The campaign combines an assured additional gold benefit on eligible purchases with a leaderboard challenge, offering customers two ways to participate in the festive initiative.

The Invest BharatPe app enables customers to invest in digital gold, set up gold SIPs and track their holdings through a single platform.

How to Avail the Tyohar BharatPe Gold Offer:

  1. Download the Invest BharatPe app.
  2. Complete your profile setup.
  3. Click on Invest to participate in the Tyohar BharatPe Gold Offer.
  4. Choose your investment amount.
  5. Select your preferred payment method, including BharatPe UPI, other UPI options, net banking or debit card.
  6. Complete the payment to make your investment.

About BharatPe:

BharatPe (brand name of Resilient Innovations Pvt Ltd) was founded in 2018 to make financial inclusion a reality for Indian merchants. In 2018, it launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched a card acceptance terminal – BharatPe Swipe. Currently, with a registered network of over 1.7 crores merchants across 450+ cities, the company is one of the leading players in UPI offline transactions, processing 450 million+ UPI transactions per month. BharatPe processes payments of a monthly Transaction Processed Value of ₹12,000 crores. BharatPe Money (brand name of Resilient Digi Services Private Limited), a BharatPe Group Company, has already facilitated the disbursement of loans of over US$ 2 billion, in partnership with NBFCs. BharatPe’s POS business processes payments of over ₹27,000 crores annually on its 125,000+ machines.

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