Chennai, 14 th October 2026: Chola MS General Insurance, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited of Japan, has launched an integrated festive-season campaign that celebrates the joy of togetherness while highlighting the importance of protecting what matters most.
The festive season is a time of celebrations, family gatherings and new beginnings. Amidst the excitement and preparations, planning for life’s uncertainties can often take a backseat. Addressing this insight, Chola MS’ latest campaign encourages people to look beyond today’s celebrations and embrace the importance of being prepared for tomorrow.
Anchored in the thought, “Kal unke haathon mein toh hai, par humaare haathon mein hai kal ki taiyaari,” the brand film captures the spirit of the festive season, the love we share with our families and the responsibility of safeguarding their future and belongings. The film reinforces the brand’s core message that being prepared with Chola MS is now #SimpleHai.
Beginning with Navratri and extending through the festive season until Pongal in January 2027, the campaign adopts a 360-degree approach, combining digital and offline media to reach audiences across India. The campaign is amplified across Spotify, Inshorts, Taboola, Google and Meta, with content in multiple vernacular languages to connect with diverse audiences across regions and make the message more relatable and accessible. Complementing its digital presence, Chola MS has also taken the campaign to six major airports across India, featuring 104 digital screens in key markets, including Delhi, Mumbai, Hyderabad and Chennai, further strengthening the campaign’s reach and visibility.
While we may not know what tomorrow holds, we can choose to be prepared for it. As families come together to celebrate the season and welcome new beginnings, Chola MS’ campaign delivers a timely reminder that preparing for life’s uncertainties need not be complicated. With Chola MS, being prepared is now #SimpleHai.
About Chola MS
Chola MS General Insurance Company Limited, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, Japan, began its operations in 2002. The company has grown consistently to expand its presence in more than 660 +locations, a 46 million + customer base and a network of over 15,500+ garages and 12000+ hospitals. The company has grown to record a gross written premium (GWP) of 8328 INR Crores, a growth of 9.61 % higher than the industry in FY25.
A leading and respected player in the General Insurance space, Chola MS champions the philosophy known as T3 — Trust, Transparency and Technology. Driven by a promise the company has taken — #pledge2protect — ‘customer centricity’ forms the essence of the brand. Guided by the values and beliefs of the Murugappa Group, the Five Lights (Integrity, Passion, Quality, Respect and Responsibility), Chola MS has been consistently recognised and awarded by the Government of India, international entities and ratings agencies for its insurance service and delivery innovations. For more details, visit www.cholainsurance.com
About Murugappa Group
A 124-year-old conglomerate with presence across India and the world, the INR 778 billion (77,881 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more. The Group has 9 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, EID Parry (India) Limited, Shanthi Gears Limited, Tube Investments of India Limited and Wendt India Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electro minerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea and several other products make up the Group’s business interests. Guided by the five lights — integrity, passion, quality, respect and responsibility — and a culture of professionalism, the Group has a workforce of over 83,500 employees. For more information, see www.murugappa.com
