MUMBAI, 16 October 2026: Chalet Hotels Limited launched a new brand film for Athiva Pulse Navi Mumbai, Autograph Collection, building on its brand platform first introduced in 2025. Inspired by nature documentaries, the film follows the everyday lives of urban achievers as they navigate demanding schedules, work commitments and personal ambitions, while seeking a balance between their routines and wellbeing.
Using the idea of humans searching for their “natural habitat”, the film explores how our surroundings can shape the way we live, feel and recharge. Moving away from conventional hospitality advertising, the campaign adopts a distinctive creative approach to highlight the growing relevance of wellbeing in modern urban life, positioning it not as an indulgence or an escape from routine, but as an integral part of everyday living.
At Athiva Pulse, this philosophy is reflected in its wellness-focused offerings, which include 30,000 square feet of wellness and recovery facilities, curated evening experiences, thoughtfully designed menus and stays centred on wellbeing. The campaign speaks to business travellers and Navi Mumbai residents seeking experiences that complement their lifestyles and help them prioritise their wellbeing without stepping away from their everyday commitments.
The campaign spans the brand film, print advertising, outdoor (OOH) and social media, bringing a fresh creative perspective to the brand’s approach to contemporary hospitality and reinforcing its focus on making wellbeing a natural part of the guest experience.
Commenting on the campaign, Rachit Gupta, Vice President- Marketing & Sales, Athiva Hotels & Resorts, said, “At Athiva, we believe wellbeing should be part of how people live, not something they have to make time for separately. With Athiva Pulse, we are bringing this philosophy into the everyday lives of people who are constantly balancing work, ambition and personal wellbeing. The campaign takes a fresh, playful approach to a familiar reality, inviting people to rethink what their natural environment could feel like. It reflects our larger belief that hospitality should go beyond a comfortable stay to create experiences that leave people feeling better than when they arrived.”
“The Athiva Pulse campaign builds upon the core thought of ‘Joy is on the House’, but this time, from the perspective of the business traveler and the Navi Mumbai wellness enthusiast, who don’t let life get in the way of their lifestyle,” said Siddharth Loyal, Managing Director, AlterType India. “With imagery and messaging that are a sharp departure from hospitality clichés, Athiva Pulse makes a bold statement in an elegant, understated way” he added.
With this campaign, Chalet Hotels Limited continues to explore new ways of communicating the role of wellbeing in contemporary hospitality. At Athiva Pulse, the focus is on creating an environment where guests can find moments to pause, recharge and reconnect with themselves, without compromising on the pace or ambitions of their everyday lives.
About Chalet Hotels Limited
Chalet Hotels Limited (CHL), part of K Raheja Corp, is an asset-anchored owner-operator and developer of high-end hotels and luxury resorts in India. Its portfolio spans 11 operating hotels and resorts (3,389 keys) across globally recognized hospitality brands — JW Marriott, The Westin, Marriott and Novotel — with ~2,036 rooms under development with brands such as Ritz Carlton, Taj, Hyatt and more. This is complemented by an expanding commercial real estate platform, growing from 2.4 million to 3.3 million square feet.
CHL has also launched Athiva®, its homegrown premium lifestyle hotel brand, embodying assurance-first hospitality, wellness by design, and joyfully local experiences.
CHL is Great Place to Work-Certified™ seven years running, ranking No. 8 among India’s Great Mid-Size Workplaces. It also ranks No. 2 globally in the S&P Global Corporate Sustainability Assessment (CSA) for Hotels, Resorts & Cruise Lines (score 82; 27/02/2026). Additionally, it is the first hospitality company worldwide to join RE100, EP100, and EV100, having successfully achieved its EV100 commitment in 2025.
More at chalethotels.com and athiva.com.
