National, October 2026: KISAH, the contemporary Indian menswear brand, inaugurated six stores in a single day ahead of Diwali, demonstrating its ability to scale retail efficiently across multiple markets. The coordinated launch brings its store network to 12 across five cities, with new locations at Jayanagar and Commercial Street in Bengaluru; Allenby Road and Lindsay Street in Kolkata; Himayat Nagar in Hyderabad; and Inorbit Mall in Visakhapatnam. With 2 more stores planned in Gurugram & Jaipur – the retail footprint shall touch 14 stores in 7 cities.
KISAH marked the expansion with its first-ever Diwali bash at its Commercial Street store in Bengaluru, bringing its brand spirit to life: Indian celebrations, expressed in your own style. Bringing together fashion, music, food and the city’s creative energy, the evening turned the store into a space for connection and self-expression – where consumers could experience KISAH’s fresh, contemporary take on festive dressing and make the celebration their own.
Behind the rollout is also a clear omnichannel strategy. Kisah’s digital presence builds discovery and demand, while stores let customers experience the fabrics, explore the detailing and find their fit – turning online interest into purchase confidence.
Yash Sarawagi, Co-Founder, KISAH, said: “Opening six stores in a single day is a significant milestone for KISAH and reflects our ambition to scale with speed and purpose. We see strong potential in markets like Bengaluru, Hyderabad, our home market Kolkata, Gurgaon, and emerging markets such as Visakhapatnam, and Jaipur. With consumers increasingly looking for fresh, contemporary options in Indian menswear, reaching the right audience at scale has become a priority. Over 90% of our consumers discover us online, and we’re aggressively expanding our retail footprint to complement this demand, making KISAH more accessible through a seamless online and in-store experience.”
About KISAH
KISAH is contemporary Indian menswear for a generation that dresses to express itself. Founded in 2018, the brand brings a fresh design perspective to ethnic and occasionwear, combining Indian craft, modern silhouettes and distinctive detailing. From festive kurtas to statement wedding looks. Its website, leading marketplaces and growing store network make the collections easy to discover, experience and shop.
KISAH brings a fresh, fashion-forward point of view to Indian menswear, pairing the richness of Indian craft with bold colour, unexpected prints and contemporary silhouettes. Its take on fashion maximalism is expressive yet refined, giving men the freedom to show up with confidence and individual styles, make celebrations their own and be remembered for their individualism & self expression.
Backed by Fireside Ventures, which led its Series A funding round in May 2026, KISAH is accelerating its omnichannel growth with an ambition to scale to 100 stores.
