New Delhi, India, 19th October 2026: Turning the joy of shared moments into a record-breaking achievement, OPPO F35 Series has made history with four record-setting feats across the World and Asia. Anchored in its positioning as the Group Selfie Expert, the campaign celebrates the smartphone’s ability to bring people together in a single frame, translating a key product proposition into a large-scale consumer experience.
The landmark achievement includes a world record in Kerala, where 1,586 individuals came together in a single frame to capture the world’s biggest group selfie using the OPPO F35 Series. The campaign also secured three Asia records across Mumbai and Gurugram, highlighting the series’ group selfie capabilities and creating memorable experiences around the product.
At the heart of the campaign was the Kerala activation, which brought together 1,586 participants for an unprecedented group selfie moment. Featuring actor Saniya Iyyappan as the special celebrity guest, the activation transformed a simple act of capturing a photograph into a collective celebration. By bringing a large number of people into one frame, the initiative demonstrated the OPPO F35 Series’ ability to capture shared experiences and reinforced its Group Selfie Expert proposition in a compelling, real-world setting.
The campaign’s record-setting milestones extended across three cities. In Mumbai, OPPO F35 Series set an Asia record for the maximum number of selfies. In Gurugram, the series achieved two Asia records for the maximum number of people in a group selfie and the highest number of unboxings. Together, these achievements showcased different dimensions of consumer participation while building a larger narrative around the smartphone’s group selfie capabilities.
Beyond the record itself, the Kerala activation stood out for its collaborative approach to amplification. The regional marketing team brought together 35 KOLs, 45 local media representatives and 20 customers, alongside the celebrity guest, to extend the experience beyond the event venue. The participation of these stakeholders helped generate conversations across social media and local media platforms, taking the achievement to a wider audience.
The campaign has already garnered over 10 million cumulative views across event snippets, social media content and media coverage, reflecting the strong audience interest generated by the activation. By combining an experiential format with coordinated stakeholder participation, OPPO Kerala turned a product-led initiative into a larger community moment.
The four records represent a significant milestone for OPPO F35 Series, demonstrating how a defining product proposition can be brought to life through meaningful consumer engagement. By creating opportunities for people to come together and be part of one shared frame, the campaign reinforced the series’ identity as the Group Selfie Expert while creating a memorable brand experience at scale.
About OPPO India
Founded in 2014, OPPO Mobiles India Pvt Ltd (OPPO India) is a leading technology company in India, renowned for its innovative and diverse portfolio, including the Find, Reno, F, K, and A series smartphones, as well as IoT devices. The company is headquartered in Gurugram, Haryana. OPPO has been at the forefront of technological innovation, particularly in imaging technology, device durability, and battery health optimisation. Guided by the philosophy ‘Make Your Moment’, OPPO empowers users to create and embrace the beauty of life through advanced technology, fostering freedom and fulfilment in everyday experiences. Spanning over 110 acres, the company operates one of India’s largest mobile manufacturing facilities in Greater Noida, Uttar Pradesh. With multiple production lines, assembly stations and testing stations, the plant is capable of dispatching hundreds of micro parts to produce approximately 200 smartphones in under 10 minutes. As a socially responsible organization, OPPO India actively engages in initiatives focused on skill development and e-waste awareness among the country’s youth.
About OPPO
As a global brand in personal intelligent technology, OPPO is dedicated to building an intelligent ecosystem that integrates smartphones, IoT devices, and software, empowering everyone to discover and create the beauty of life, achieving a fulfilling and free life. Guided by our mission of “Technology for Mankind, Kindness for the World” and core value of “Benfen”, OPPO always remains user-centric and drives innovation to advance personal intelligent technology, making creativity accessible and infusing beauty into everyday life with a solid foundation of 118,000 patents.
