New Delhi, October 19, 2026: Tribes, one of India’s most awarded independent integrated marketing communications agencies, has won multiple honours at the Dragons of Asia Awards 2026 and secured fourth place in the prestigious Dragon Elite list of top agencies in Asia. The recognition celebrates Tribes’ work across creative innovation, budget-efficient marketing, marketing discipline and public relations, placing the homegrown Indian agency among the region’s leading performers.
At the 2026 edition of the awards, DivyaDeep, developed for HDFC Mutual Fund India, won a Gold Dragon in the Innovative Idea or Concept category and a Silver Dragon in Small Budget. The Coolest Seva, created for Kansai Nerolac Paints India, secured a Bronze Dragon in Marketing Discipline. Tribes’ work for HDFC Mutual Fund India also received two Black Dragon recognitions for Mutually Funded in the Creative Excellence and Public Relations categories.
Speaking about the recognition, Gour Gupta, Chairman and Managing Director of Tribes, said, “Being ranked fourth among Asia’s leading agencies and winning multiple honours at the Dragons of Asia is a proud moment for Tribes. As an independent Indian agency, we bring a distinctive perspective to marketing communications; one shaped by our deep understanding of India’s diverse cultures, communities, regional nuances and evolving consumer aspirations. We believe the most effective ideas emerge when creativity is grounded in local insight and translated into solutions that address real brand and business objectives. These honours are a testament to the commitment and collaborative spirit of our teams, and to our belief that an Indian agency can create work that stands alongside the best in Asia.”
The fourth-place ranking in the 2026 Dragon Elite list adds to Tribes’ extensive record of industry recognition. With more than 600 awards to its name, the agency has built a track record of creative and executional excellence across marketing disciplines. Its performance at Dragons of Asia 2026 further strengthens its standing as a homegrown Indian agency competing among the best in Asia.
The Dragons of Asia Awards recognise outstanding marketing programmes across the Asia-Pacific region, celebrating excellence across creative and marketing disciplines. Tribes’ performance at the 2026 edition underscores its focus on developing insight-led campaigns that combine creative ambition, local market understanding and meaningful brand impact.
About Tribes
Tribes is a US$100+ million integrated marketing communications agency, specialising in Out-of-Home (OOH), experiential marketing, events, digital, rural and retail solutions, sports marketing and celebrity management. With over 600 awards, more than 450 active clients and a nationwide presence across 17 offices, the agency creates immersive brand experiences designed to engage audiences and empower brands.
