New Delhi, 23rd October 2026: OPPO India has introduced its latest brand campaign, ‘True to the Moment’, to mark the launch of its much-awaited OPPO Find X10 Series. The film celebrates the everyday experiences that seem insignificant when they happen but are often the ones we want to relive all over again. Funny, chaotic, tender and unexpected, each frame reinforces the message that a moment doesn’t have to be extraordinary to be worth remembering, it has to be special to the person living it. Rooted in OPPO’s belief in empowering people through technology, the Find X10 Series, with its Hasselblad Co-developed True-to-Life Camera System, preserves every colour, detail and emotion for life.
The film is a living collage of real life, with many characters instead of a single protagonist, and that’s the beauty of it. A little girl gives her father a toy injection and he plays along, wincing in mock pain until both burst into laughter. A granddaughter pushes her grandfather on a swing, a boy tears-up as he cradles his new puppy and a grandmother turning 65 blows out the candles with her family cheering her on.
Between the laughter sit the quieter beats of self-doubt: a teenager sizing himself up in the mirror, a girl with eyes welling up, sneaking a tub of ice cream, or a man wiping away his tears, alone. Not every scene is picture-perfect and not every feeling is certain, yet each carries a meaning of its own. Moving fluidly across homes, parks, cafés and beaches, one scene flows naturally into the next through movement, sound and emotion. As the film closes, it leaves viewers with a thought: Sometimes, the moments we weren’t ready for become those we keep coming back to.
The spirit of the Find X10 Series runs through every frame of the film. Life rarely gives a heads-up, most of the time, it unfolds unposed, in low-light and in motion. The Find X10 Series, with its Triple 200 MP camera system and the 4K Cine-Grade HDR Video, is built to be ready for it, keeping the glow, natural colors, and feelings intact. The result is that looking back at those photographs and videos takes you back to the occasion itself.
OPPO India has rolled out the film across its digital platforms and select OTT channels. Watch the brand film here: https://www.instagram.com/p/DeyWDWijb_e/?hl=en
Commenting on the occasion, Dhruv Nigam, Head of Product Marketing, OPPO India, said, “The memories we hold on to are rarely the ones we planned for. They are the unguarded laughs, the quiet glances and the little things that mean the world to the those living them. ‘True to the Moment’ celebrates the simplicity of such instances. Over ten generations, the Find X Series has pushed the limits of what a flagship can do, but with the Find X10 Series, we have also looked at that progress through the eyes of the user: not just what technology can do, but what it means to the person using it. With industry-leading camera and performance, supported by ColorOS 17, it is built to stay true to life exactly as it was felt, so that looking back takes you right back to it.”
Continuing the Find X legacy, the new Find X10 Series, comprising the Find X10 and Find X10 Pro Max, marks the 10th generation of OPPO’s flagship Find X lineup.
The OPPO Find X10 Series India launch event will stream live on OPPO India’s YouTube channel starting 4.30PM IST on 22nd October 2026. Watch it here.
At the heart of the Find X10 Series is a camera system designed to capture images closer to how a scene is seen in real life. The series combines a next-generation imaging system co-developed with Hasselblad and OPPO’s LUMO True Image Engine with enhancements to the design, display and battery, bringing together imaging, performance and everyday usability.
The series also introduces ColorOS 17, alongside a refreshed design and upgraded hardware intended to support everyday use as well as more demanding creative work.
About OPPO India
Founded in 2014, OPPO Mobiles India Pvt Ltd (OPPO India) is a leading technology company in India, renowned for its innovative and diverse portfolio, including the Find, Reno, F, K, and A series smartphones, as well as IoT devices. The company is headquartered in Gurugram, Haryana.
OPPO has been at the forefront of technological innovation, particularly in imaging technology, device durability, and battery health optimisation. Guided by the philosophy ‘Make Your Moment’, OPPO empowers users to create and embrace the beauty of life through advanced technology, fostering freedom and fulfillment in everyday experiences.
Spanning over 110 acres, the company operates one of India’s largest mobile manufacturing facilities in Greater Noida, Uttar Pradesh. With multiple production lines, assembly stations and testing stations, the plant is capable of dispatching hundreds of micro parts to produce approximately 200 smartphones in under 10 minutes. As a socially responsible organization, OPPO India actively engages in initiatives focused on skill development and e-waste awareness among the country’s youth.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with the ColorOS operating system and internet services. OPPO has footprints in more than 70 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
