Mumbai, October 29, 2026: OktoBuzz, a Mumbai-based brand consultancy and integrated communications agency, has been appointed as the social media partner for Tata Crucible Quiz, India’s premier business quiz property. The mandate tasks OktoBuzz with strengthening Tata Crucible Quiz’s digital presence and building a year-round community of engaged, ambitious young minds, well beyond the quiz season.
Tata Crucible Quiz has, over the years, built genuine cultural currency among students and professionals across India. It brings together students and professionals from campuses and corporates across India to compete in the ultimate test of business knowledge and general awareness. One of the most prestigious quizzing properties in the country, Tata Crucible Quiz has been celebrating intellectual ambition and curiosity for over two decades. It is a property that stands for sharp thinking, intellectual ambition and aspirational achievement.
Under this partnership, OktoBuzz will aim to take that brand equity, built through decades of on-ground presence, and translate it into a digitally native, always-on community that keeps that spirit alive 365 days a year. The agency’s approach will be rooted in making Tata Crucible Quiz feel as sharp and culturally relevant in the digital space as it does on stage. Oktobuzz will focus on building a community that speaks equally to campus and corporate audiences, drives participation and positions Tata Crucible Quiz as the go-to destination for business trivia and intellectual engagement in India, not just during the quiz season but throughout the year.
Commenting on their new client, Hemal Majithia, CEO & Founder, OktoBuzz, said, “Tata Crucible Quiz has done something remarkable over the years. It has made knowledge aspirational and curiosity something worth celebrating. For us, the opportunity is to build on that legacy and bring the same spirit of curiosity, competition and discovery into everyday digital conversations. We want to create a space where young minds don’t just consume content, but challenge themselves, exchange ideas and genuinely enjoy the pursuit of knowledge. That’s what makes this partnership exciting for us.”
This mandate adds Tata Crucible Quiz to OktoBuzz’s growing portfolio of knowledge, education and culture-led brands. It reflects OktoBuzz’s focus on building digital communities that go beyond content, driving real participation, recall and year-round relevance for the brands it works with. Over 13 years, the agency has partnered with some of India’s most recognized names, including Hamleys, CNN-News18, CNBC-TV18, Citi India, Westside, ACCA, Godrej Locks and authors Chethan Bhagat, Amish Tripathi Ashwin Sanghi, to drive meaningful impact at scale.
