India, 03 November 2026: Kapiva, one of India’s most trusted science-backed Ayurveda brands, today announced a year-long partnership with Cult.fit through Cult Neo Gyms, bringing its natural performance and wellness portfolio directly to India’s fitness community. As part of the partnership, Kapiva will have dedicated branded kiosks across 250 Cult Neo Gyms nationwide, giving members access to products across performance, energy, recovery, nutrition and everyday wellness.
The portfolio will span Kapiva’s Shilajit, Ashwagandha and sports nutrition ranges, including Shilajit Gold, Kapiva Plant Protein Pro Plus, Seabuckthorn Juice, KSM-66 Ashwagandha, Ashwagandha Gold, Ashwagandha Sleep & Energize and Shilajit Energy Gummies.
The partnership is an on-ground extension of Kapiva’s “Build Naturally” platform, which is focused on making natural, science-backed performance support more relevant to modern fitness routines. Kapiva recently conducted a double-blind, placebo-controlled clinical study on its flagship Shilajit Gold Resin, evaluating its role in areas such as strength, stamina and testosterone levels over a 60-day period. The study showed a 30% increase in lifting capacity, 26% improvement in stamina and a 40% rise in testosterone among Indian gym-goers. The Cult Neo partnership now takes that science-led conversation directly to the gym floor, where consumers actively make choices around performance, supplementation and recovery.
As part of the partnership, more than 3,000 Cult trainers will undergo structured education sessions covering Kapiva’s gym-focused portfolio and the role of natural ingredients and Ayurveda in contemporary fitness routines. The objective is to help trainers understand the products, their ingredients and the science behind them, so that conversations with members are more informed and relevant.
Kapiva’s portfolio addresses different needs across the fitness journey. Shilajit Gold and Energy Gummies are positioned around energy, strength and stamina, while its wider Ashwagandha range, including KSM-66 Ashwagandha, Ashwagandha Gold and Ashwagandha Sleep & Energize, addresses needs across stress, sleep and recovery.
Kapiva Plant Protein Pro Plus is a 100% plant-based, vegan protein powder formulated for post-workout muscle recovery and daily protein intake, while offering a dairy-free option designed for easy digestion. Kapiva Seabuckthorn Juice, made from high-altitude Himalayan sea buckthorn berries sourced from Ladakh, contains naturally occurring Omega 7 along with Omega 3, 6 and 9, Vitamin C and antioxidants, and is positioned as a daily wellness and immunity-support offering.
The partnership will also bring Kapiva branding across key gym touchpoints, including product kiosks, wall panels, sun boards and other member-facing formats, making natural performance nutrition more visible within the fitness environment.
Ameve Sharma, Founder and CEO, Kapiva, said, “Fitness today is no longer only about what happens during a workout. Consumers are thinking more holistically about energy, strength, nutrition, recovery, sleep and long-term wellbeing. Our partnership with Cult Neo allows us to bring a broader portfolio of science-backed Ayurveda and natural nutrition products into the environment where many of these decisions are actually made. Equally important, the partnership gives us an opportunity to educate trainers and consumers on the role that credible, well-researched natural ingredients can play in a modern fitness routine.”
The partnership also reflects a broader shift in how Ayurveda is being consumed by younger, fitness-oriented audiences. Rather than being restricted to traditional wellness occasions, ingredients such as Shilajit and Ashwagandha are increasingly being evaluated in the context of strength, stamina, stress and recovery, while formats such as plant protein, gummies and functional wellness drinks are making natural wellness easier to integrate into everyday fitness routines.
Through its partnership with Cult Neo Gyms, Kapiva aims to build greater awareness around science-backed Ayurveda and natural performance nutrition, while making products across strength, energy, recovery, protein and everyday wellness more accessible to India’s growing fitness community.
About Kapiva
Kapiva is a homegrown science-backed Ayurveda brand on a mission to make evidence-based Ayurveda simple, modern, and accessible for everyday wellness. Backed by a dedicated R&D vertical of scientists and researchers, Kapiva develops authentic formulations using science-backed Ayurveda, standardised herbs, and high-quality ingredients. Kapiva has been a disruptor in the Ayurvedic industry by introducing innovation in product formats that can be easily integrated into people’s daily routines. Kapiva has expanded globally with its wholly owned subsidiaries in the USA and Middle East, and has a strong offline presence across 80,000+ stores in India. One of India’s most trusted Ayurveda brands.
Website: www.kapiva.in
