New Delhi, 03 November 2026: Pringle Homeware has launched its Diwali campaign, ‘Yeh Diwali Pringle Wali’, across Delhi-NCR this festive season, using hoardings, 3,000+ autos and 150+ influencers to boost brand recall.
The multi-channel push brings together hoardings across Delhi, an auto-rickshaw advertising drive covering 3,000+ autos across Delhi-NCR, and the brand’s first large-scale influencer marketing programme, with the campaign slogan carried across every touchpoint. Built around the idea of bringing Pringle into every Indian home this festive season, it aims to strengthen brand recall in the brand’s home market while building awareness as it expands into new regions.
The 150+ influencers on board are featuring Pringle Homeware’s products and the ‘Yeh Diwali Pringle Wali’ message in festive content, from kitchen upgrades to gifting ideas, giving the campaign one consistent voice on the street and on screen.
Beyond the festive push, Pringle Homeware has also recently sponsored the film Daayra, directed by Meghna Gulzar and starring Kareena Kapoor Khan, taking the brand into the world of mainstream cinema. The brand is also actively present in print media, adding to its visibility across outdoor, digital and entertainment platforms.
Speaking on the campaign, Vijay Singhania, Spokesperson, Pringle Homeware, said,
“Diwali is when families upgrade their kitchens and gift each other things they’ll actually use, which makes it the most important season for a homeware brand. ‘Yeh Diwali Pringle Wali’ is our way of being present everywhere our consumers are, whether that’s on their commute, on their phones or in the stores they walk into. We wanted one line that people would remember and repeat.”
Alongside the consumer campaign, Pringle Homeware has launched ‘Unchi Udaan Unche Sapne’, a rewards programme for its trade partners under which dealers are offered trips to Kathmandu and Thailand. Over 1,000 dealers have already enrolled in the programme, which builds on a network of 25,000+ dealers and retailers.
Ajay Singhania, Spokesperson, Pringle Homeware, added,
“The strength of this campaign is the combination. Hoardings and autos give us scale and visibility across the city, influencers bring the product into real homes and real kitchens, and our dealer programme makes sure the same energy reaches the shelf. Each piece supports the others.”
Pringle Homeware’s products are available across its dealer network, on Amazon, Blinkit and Flipkart, and on its own direct-to-consumer website, Pringle’s.
About Pringle Homeware
Pringle Homeware is a homegrown Indian cookware and homeware brand, recently recognised as the ET Brand of the Year 2025. Part of the Singhania Group, the brand offers 350+ SKUs across cookware and kitchen appliances, and is expanding its presence beyond North India into new markets, including Kolkata.
