New Delhi, 5 November 2026 – Digital travel platform Agoda has published its 2027 Asia Travel Pulse, spotlighting five key trends and insights poised to shape the next year of travel in Asia.The findings reveal a strong inclination towards lesser-known destinations, outdoor adventures and spiritual journeys, alongside a growing preference for longer stays and value-added accommodation benefits.
Based on a survey of more than 3,300 travelers across 11 Asian markets, the report points to distinct preferences among Indian travelers. From exploring destinations such as Pushkar, Dharamshala and Leh to prioritizing meaningful travel experiences, the findings offer insights into how Indians are approaching their travel plans for 2027.
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda, said: “Indian travelers are becoming more intentional about how they explore the world, seeking unique experiences through offbeat destinations, outdoor adventures and spiritual journeys, while also opting for longer stays. At the same time, value, convenience and overall travel costs remain key considerations. Agoda continues to help Indian travelers discover destinations that match their interests and budgets through a seamless and accessible booking experience.”
Agoda’s top five trends shaping Indian travel in 2027:
1. Hidden gems over hotspots: 55% plan to visit a lesser-known destination, the highest in Asia
Indian travelers are increasingly inclined to venture beyond popular tourist destinations, with 55% likely to visit a lesser-known destination in 2027. This is significantly higher than the Asia average of 36%, making Indian travelers the most likely in the region to go off the beaten path
2. Adventure calls: 42% say the outdoors is a key reason to travel
Outdoor adventure and activities are a key motivation for Indian travelers, with 42% identifying them as a reason to travel. This places India among the highest in Asia for adventure-led travel, highlighting the importance of experiences and outdoor exploration when planning trips.
3. Travel with Purpose: Indian Travelers Show 3.5x Higher Preference for Spiritual Journeys Than the Asia Average
Indian travelers show a strong preference for spiritual and religious journeys, with 14% citing them as a travel motivation. This is three and a half times the Asia average of 4%, the highest in Asia.
Agoda’s 2026 accommodation search data compared with the same period in 2025 also highlights growing interest among Indian travelers in destinations associated with spiritual journeys. Pushkar, particularly during Holi, recorded a 195% increase in searches, followed by Dharamshala at 154% and Leh at 143%, reflecting wider appetite for destinations that offer meaningful travel experiences.
4. Longer breaks: 1 in 4 are planning trips of 8–12 days, against 15% across Asia
Indian travelers are also considering longer getaways, with 26% saying that most of their trips will last between 8 and 12 days. This is notably higher than the Asia average of 15%, pointing to a preference for trips that allow more time to explore and make the most of each destination.
5. Breakfast wins loyalty: Complimentary breakfast matters three times more to Indians than to the rest of Asia
When it comes to accommodation loyalty programmes, 13% of Indian travelers identify complimentary breakfast as the perk that matters most. This is over three times the Asia average of 4%, highlighting the importance of practical, value-added benefits in shaping accommodation preferences and loyalty in Indian travelers.
Those making travel plans for 2027 can enjoy Agoda’s offerings of over 6 million hotels and holiday properties, more than 130,000 flight routes, and over 300,000 activities, all easily combined in a single booking. Discover the best deals on Agoda’s mobile app and visit Agoda.com for more information.
ABOUT THE DATA
Agoda surveyed 3,395 respondents from 11 markets in Asia (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam). The survey was conducted in September and October 2026.
ABOUT AGODA
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.
