With regional-language content gaining increasing prominence in India’s OTT landscape, Vi Movies and TV, the content aggregator app from Vi, is strengthening its regional entertainment proposition with the introduction of India’s most affordable Regional Entertainment Add-On Pack at just Rs.35.
The new offering democratises access to premium regional OTT entertainment by allowing eligible Vi prepaid customers to choose any two preferred OTT platforms from a portfolio of six OTTs, spanning nine Indian languages.
Customers can choose from SonyLIV South for Tamil, Telugu, Malayalam, and Kannada content; Chaupal, offering Punjabi, Haryanvi and Bhojpuri content; ManoramaMAX for Malayalam entertainment; KLiKK and AddaTimes for Bengali entertainment; and Aao NXT for Odia content. This gives customers an affordable option to access their preferred regional entertainment without having to subscribe to individual platforms.
The mobile-only Rs. 35 add-on pack includes access to two regional OTT platforms for 28 days and 1GB of data valid for 7 days. The pack is available for eligible Vi prepaid customers with an active service-validity recharge.
Customers can recharge with the Rs35 pack via Vi App or third-party apps and activate benefits through the Vi Movies and TV app by logging in with their Vi number and selecting their preferred two OTT platforms.
About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is amongst India’s leading telecom service providers. The company holds a large spectrum portfolio including mid band 5G spectrum in 17 circles and mmWave spectrum in 16 circles. The Company provides Voice and Data services across 2G, 4G and 5G platforms and is expanding 5G services across 17 circles. To support the growing demand for data and voice, the Company is committed to delivering delightful customer experiences and contributing towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company’s equity shares are listed on National Stock Exchange (NSE) and the BSE in India. For more information, please visit: www.MyVi.in
