The film, titled ‘Boodha Bargad Aur Natkhat Bandar’, explores how love and care evolve across generations, highlighting the enduring bonds between parents and children.
Shree Cement Limited, one of India’s leading cement manufacturers, has unveiled its Diwali campaign film, ‘Boodha Bargad Aur Natkhat Bandar’, celebrating the enduring bonds of family and the role of a home as a place of care, comfort and belonging across generations.
The film follows Parshuram, an elderly father who now depends on his son Vikram for care. As Vikram helps him bathe, memories of their past unfold through a childhood fable about an old banyan tree protecting a mischievous monkey. The story reflects how their roles have gradually reversed, with the father who once provided protection now needing it himself.
At its heart is an unspoken conflict. Parshuram fears becoming a burden, while Vikram sees caring for his father not as an obligation, but as an expression of love. An origami bird from Vikram’s childhood brings their story full circle, symbolising a bond that remains strong despite the passage of time.
The campaign draws a parallel between the care offered by loved ones and the role of a home in providing security, comfort and belonging. It reflects how love and care come full circle, as those who once protected us eventually find strength in our support. Just as homes stand through generations, the relationships within them continue to evolve, providing strength through life’s changing circumstances.
Commenting on the campaign, Mr Neeraj Akhoury, Managing Director, Shree Cement Limited, said, “A home is much more than the structure that shelters us. It is where we grow, build memories and find a sense of security through every stage of life. At Shree Cement, we understand the importance of building homes that stand the test of time and remain a source of strength for generations. Through this film, we wanted to reflect on how care and protection are passed on within families, and how the meaning of a home continues to grow with the people who live in it.”
Ms. Bharati Dadhbawala, Head of Communications, Shree Cement Limited, said, “At the heart of this campaign is a simple yet deeply moving thought: the people who once cared for us may one day need us to care for them. Through the story of Parshuram and Vikram, we wanted to capture the tenderness, vulnerability and quiet understanding that define this relationship. We hope the film encourages audiences to reflect on the bonds that sustain us and the many ways love finds expression across generations.” – essence of love and care. It’s a circle.
Through warm storytelling, gentle humour and moments of quiet understanding, the film captures the vulnerability of ageing and the enduring nature of family relationships. The banyan tree, once a protector, becomes a symbol of the care and reassurance that parents themselves may eventually need.
With this festive campaign, Shree Cement celebrates the bonds that make a house a home and the care that holds families together through generations.
Here’s to the care that quietly holds us together. Shree Cement wishes everyone a Happy Diwali.
The film ‘Boodha Bargad Aur Natkhat Bandar’ can be viewed on Shree Cement’s official YouTube channel: https://youtu.be/XOeKKqAmPns?si=jBOPEM6aavJlKbZk
Shree Cement Limited
One of the leading cement groups in India, Shree Cement Limited (‘SCL’) (BSE: 500387/ NSE: SHREECEM) is known for its industry leading green credentials, cutting edge innovative practices and cost leadership. It follows ‘highest standards of Corporate Governance and has a long history of enjoying stakeholders’ trust. Shree Cement is known for its high-quality products which are manufactured at advance manufacturing facilities across India and UAE. It is determined to deliver the most sustainable building material solutions to its consumers.
