Mumbai, 6th November, 2026: Sony LIV has attracted over 50 advertisers for the ongoing India Tour of New Zealand 2026, reflecting strong brand interest in the all-format series. Riding on the tremendous response to the T20I leg, the platform continues to witness strong advertiser demand ahead of the highly anticipated ODI series, which coincides with the festive season, with several more partnerships expected in the coming weeks.
The T20I leg of the tour so far has delivered edge-of-the-seat action, with India already securing an unassailable 3-2 lead in the five-match series, setting the stage for a dominating finish and carry forward the momentum to the ODI leg, that started on November 4.
The ODI leg will see the return of Rohit Sharma and Virat Kohli, adding the excitement around the tour. With the road to the 2027 ODI World Cup gathering pace, the 50-over games will be critical, promising another blockbuster chapter in an action-packed tour.
On Sony LIV, The India tour of New Zealand is presented by a roster of marquee brands, with OPPO India as the Co-Powered By Sponsor, while JSW MG Motor India Priavte Limited, CEAT, UltraTech Cement, Google Gemini, Kotak Neo and ICICI Life Insurance have joined as Partner Sponsors.
Alongside advertising spots, brands are connecting with viewers through customised studio segments, in-match features and video-on-demand content that bring their associations into the cricket experience.
Leading with the OPPO Find X10 Series, OPPO’s partnership spans several elements of Sony LIV’s coverage. A cricket-themed unboxing hosted by Sameer Kochhar brought the smartphone launch into a setting familiar to fans. ‘OPPO Ask the Expert, a dedicated match-day studio segment, gives audiences the opportunity to have their questions answered by cricket experts. Meanwhile, ‘Sixes That Belonged to OPPO’ celebrates sixes through branded L-band integrations during select periods of play.
JSW MG Motor’s has ‘Milestone Moments’ integration combines in-match L-band branding with bespoke video-on-demand content celebrating defining moments from each game, extending the brand’s presence beyond the live action.
CEAT’s ‘Gripping Moments of the Match’ video-on-demand property revisits some of the most compelling passages of play, while UltraTech Cement’s ‘No. 1 Moments of the Match’ highlights standout performances across the series. Kotak Neo’s ‘Player in Spotlight’ video-on-demand series brings fans a closer look at the players making an impact during the tour.
Comments:
Ranjana Mangla, Head – Digital Ad Sales and YouTube Business, Sony Pictures Networks India:
“The India Tour of New Zealand has delivered exceptional momentum for our digital business, with a strong response for the T20Is seamlessly carrying into the ODI leg during the biggest festive period of the year. Having already partnered with over 50 advertisers, we’re witnessing sustained demand from brands looking to connect with highly engaged cricket audiences on Sony LIV. Beyond premium reach, our focus has been on creating innovative, cricket-first brand integrations that naturally become part of the fan experience—from immersive studio segments and custom VOD properties to impactful in-match moments and we look forward to welcoming many more partners as the tournament progresses.”
OPPO India Spokesperson:
“Cricket in India is more than a sport; it is a shared passion that brings millions together across generations and geographies. Our association with Sony LIV as the Co-powered Sponsor for India’s tour of New Zealand, with our latest flagship, the Find X10 Series at its heart, lets us be part of that collective experience as fans come together to celebrate every match, moment, and milestone. Sony LIV’s massive digital reach makes it a meaningful medium for us to engage with audiences at scale. We look forward to the many extraordinary moments on and off the field and bringing OPPO’s imaging innovation closer to cricket enthusiasts.”
Watch the India tour of New Zealand live on Sony Sports Network and Sony LIV.
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About Sony Pictures Networks India Private Limited (formerly known as Culver Max Entertainment Private Limited):
Sony Pictures Networks India Private Limited (SPNI) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 30 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent originals include Freedom at midnight, The Hunt: The Rajiv Gandhi assassination case, Maharani, Tabbar, Avrodh, Your Honor, Undekhi, Scam 1992 – The Harshad Mehta Story, Gullak, Mayasabha amongst others and reality shows like Shark Tank India and Million Dollar Listing India.
Apart from being the official Indian streaming partner for key global sporting events, Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, Wrestling, Golf, esports, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Asia Cup, UEFA Euro, Australian Open, Roland Garros, UFC, FA Cup, UEFA Europa League to name a few. The platform also has exclusive rights to bilateral series of key cricket boards- Sri Lanka Cricket, New Zealand Cricket and England and Wales Cricket Board.
