- What inspired the creation of SUSU, and what core problem does it solve?
While traveling across the country for studies and employment, I realized that despite being able to buy food or book hotels, finding clean, satisfactory washrooms was nearly impossible. People are forced to use whatever inadequate facilities are available, yet rarely speak openly about this basic human necessity. SUSU was born to address this universal need for everyday commuters, families, tourists, and the public.
2. How does the SUSU model work, and what does the subscription offer?
SUSU operates via a mobile app that initially networks verified washrooms across restaurants, supermarkets, ATMs, and government offices. Users can access the network for an annual subscription fee of ₹499. While an average person spends substantial amounts on food every year, after-food sanitation is neglected; SUSU bridges this gap with accessible, verified restrooms. Partner businesses also benefit from increased foot traffic, customer reviews, and ratings.
3. What is the rollout roadmap for SUSU?
We are executing a three-phase strategy:
hase 1: Network existing private and public washrooms through the SUSU app across Kerala.
Phase 2: Construct1,000 company-owned washrooms across Kerala within three years, built on leased 1–3 cent plots at an average cost of ₹3–5 lakhs each, complete with 24-hour caretakers.
Phase 3: Introduce SUSU-branded hygiene and washroom-cleaning products, alongside an in-app advertising model.
4. Where will facilities be located first?
Our initial focus covers Kerala’s 1,800 kilometers of national highways, the Main Central (MC) Road, major urban centers, and major pilgrimage hubs like Sabarimala.
5. What is the long-term national vision over the next five years?
Within five years, our goal is to scale across India to over 10,000 washrooms and 500,000 subscribers. We plan to expand into major metropolitan hubs-such as Mumbai, Delhi, Bengaluru, Hyderabad, and Chennai before reaching smaller towns. This network will align with national clean India initiatives, support tourism and pilgrimage travel, and offer critical rest and sanitation facilities for gig economy delivery workers and highway drivers.
