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How to launch an online marketplace website and succeed?

Online marketplaces have grown in popularity in the past few years. They're enterprises that, when done well, demand few resources and offer...

Neu successfully leveraged TATA IPL 2022 on TV for its launch

Every year, a wide range of brands, both established and newly minted unicorns, from a wide range of consumer categories use the...

Porsche 718 Cayman GT4 RS launched in India

The 718 Cayman GT4 RS is slightly lighter and more powerful than the GT4. It gets a 4.0-liter engine naturally similar to...

Lavazza India launches third training center in India

Lavazza, the Italian brand that's among the world’s leading coffee roasters, brings its training center to the capital of India – Delhi....

India to launch 20% ethanol-mixed gasoline in some parts

According to a person familiar with the proposal, India aims to launch 20% ethanol blending with gasoline in some parts of the...

JCB India launches fully electric excavator

New Delhi JCB India, India's leading manufacturer of moving and construction equipment, on Tuesday unveiled the first electric-filled excavator at JCB 19C-1E...
video

Nykaa in its campaign #WearYourVibe launches a slick film

Picnics in the park, beach vacations, cold drinks, and warm sun patting your face - SUMMER is here and so is Twenty...

Amazon India relaunches notable ‘Aur Dikhao’ crusade

Amazon India restores its notable 'Aur Dikhao' crusade with another film expanding on the Amazon suggestion of a very wide assortment of...

Gillette Venus launches a new campaign for all-new Venus Skin love

The brand teamed with Ananya Panday, Prajakta Koli, Kritika Bharadwaj, and Revathi Pillai for a YouTube live chat to launch Venus Skin...

BSH Home Appliances launches

The latest campaign from BSH Home Appliances, #FlexibleLikeABosch, promotes India's first flexible refrigerator, the Bosch Max Flex. The Bosch Max Flex, from...

Expert Views

Havells is All Set to Make a Difference With its Stealth...

Havells' Stealth Air BLDC Fans give customers the choice of not just keeping the globe cool, but also their houses cool.

Spawake refreshes identity appoints Mouni Roy as brand ambassador

To renew its brand identity in India, Spawake, a strategic brand of KOSÉ Corporation, a Japanese beauty and cosmetics company, has selected...